A data profile of the people who buy, follow and care about Nonprofit organization in Canada — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 6,480,911 people in Canada.
The average Nonprofit organization fan in Canada is 45.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Charity and causes, Volunteering, Organization, with strongest over-indexing on Charity and causes (2.52× the country average).
Demographically, the Nonprofit organization audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Nonprofit organization fan in Canada is more female, around 45.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Charity and causes.
The key figures that characterise the Nonprofit organization profile in Canada.
55.9% are female, 44.1% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 45.2 |
| Estimated audience size | 6,480,911 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Nonprofit organization audience comes from Canada.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
Where the Nonprofit organization audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~200K | 1.56× | |
| 02 | Ontario | ~4M | 1.47× | |
| 03 | British Columbia | ~1M | 1.15× | |
| 04 | Alberta | ~900K | 1.07× | |
| 05 | Manitoba | ~200K | 1.02× | |
| 06 | Nova Scotia | ~200K | 0.93× | |
| 07 | Prince Edward Island | ~30K | 0.88× | |
| 08 | New Brunswick | ~100K | 0.87× | |
| 09 | Saskatchewan | ~200K | 0.84× | |
| 10 | Quebec | ~800K | 0.49× |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fundraising | Business & Career | 2.68× | ||
| 02 | Volunteering | Politics & Society | 2.62× | ||
| 03 | Charity and causes | Business & Career | 2.52× | ||
| 04 | Charitable organization | Politics & Society | 2.31× | ||
| 05 | Social change | Politics & Society | 2.11× | ||
| 06 | Donation | Business & Career | 2.03× | ||
| 07 | Philanthropy | Arts & Culture | 1.82× | ||
| 08 | Expensive Taste | Business & Career | 1.81× | ||
| 09 | Organization | Business & Career | 1.78× | ||
| 10 | Melania Trump | Politics & Society | 1.77× | ||
| 11 | Activism | Politics & Society | 1.74× | ||
| 12 | Community issues | Arts & Culture | 1.72× | ||
| 13 | Veterinary medicine | Business & Career | 1.70× | ||
| 14 | National Post | News | 1.67× | ||
| 15 | Cotton | Fashion & Accessoires | 1.65× | ||
| 16 | Individual | Politics & Society | 1.60× | ||
| 17 | Self care | Health | 1.60× | ||
| 18 | Self-love | Health | 1.60× | ||
| 19 | The Weather Network | Movies & TV | 1.57× | ||
| 20 | Giant Tiger | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.35× | |
| Need for Security | CONSERVATISM | 1.30× | |
| Urban Lifestyle | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.82× | |
| Spirituality | BALANCE | 0.91× | |
| Family Orientation | CONSERVATISM | 0.94× |
Nonprofit organization has an estimated audience of 6,480,911 people in Canada, concentrated in Ontario and British Columbia.
55.9% of Nonprofit organization fans are female, 44.1% are male, with an average age of 45.2 years.
Nonprofit organization fans show strongest brand affinity for Charity and causes (2.52×), Volunteering (2.62×), and Organization (1.78×) over the country average.
Nonprofit organization fans in Canada are most concentrated in Ontario (reach ~4M), British Columbia (reach ~1M), and Alberta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Nonprofit organization itself, the audience over-indexes on Volunteering (2.62×), Organization (1.78×), Charitable organization (2.31×), and Fundraising (2.68×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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