Nonprofit organization Audience in Canada
Nonprofit organization has an estimated audience of 6,480,911 people in Canada. 55.9% are female, 44.1% are male, average age 45.2. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Charity and causes, Volunteering, Organization, Charitable organization, Fundraising.
The average Nonprofit organization fan in Canada is 45.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Charity and causes, Volunteering, Organization, with strongest over-indexing on Charity and causes (2.52× the country average). Demographically, the Nonprofit organization audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Nonprofit organization fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 45.2 |
| Estimated audience size | 6,480,911 |
Audience persona
The typical Nonprofit organization fan in Canada is more female, around 45.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Charity and causes.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,979,284 | 1.47× |
| British Columbia | 1,111,282 | 1.15× |
| Alberta | 853,887 | 1.07× |
| Quebec | 757,708 | 0.49× |
| Manitoba | 246,223 | 1.02× |
| Nova Scotia | 179,373 | 0.93× |
| Saskatchewan | 172,243 | 0.84× |
| Newfoundland and Labrador | 153,632 | 1.56× |
| New Brunswick | 130,021 | 0.87× |
| Prince Edward Island | 28,151 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charity and causes | 2.52× | Business & Career |
| Volunteering | 2.62× | Politics & Society |
| Organization | 1.78× | Business & Career |
| Charitable organization | 2.31× | Politics & Society |
| Fundraising | 2.68× | Business & Career |
| Donation | 2.03× | Business & Career |
| The Weather Network | 1.57× | Movies & TV |
| Individual | 1.6× | Politics & Society |
| Self care | 1.6× | Health |
| Melania Trump | 1.77× | Politics & Society |
| Giant Tiger | 1.54× | Shopping |
| National Post | 1.67× | News |
| Philanthropy | 1.82× | Arts & Culture |
| Cotton | 1.65× | Fashion & Accessoires |
| Activism | 1.74× | Politics & Society |
| Social change | 2.11× | Politics & Society |
| Community issues | 1.72× | Arts & Culture |
| Veterinary medicine | 1.7× | Business & Career |
| Self-love | 1.6× | Health |
| Expensive Taste | 1.81× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.35 |
| Need for Security | CONSERVATISM | 1.3 |
| Urban Lifestyle | OPEN | 1.29 |
| Travelling | THRILL | 1.26 |
| Career Orientation | POWER | 1.22 |
| Patriotism | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
See Nonprofit organization audiences in other countries
- Nonprofit organization — Germany
- Nonprofit organization — United States
- Nonprofit organization — United Kingdom
- Nonprofit organization — France
- Nonprofit organization — Italy
- Nonprofit organization — Spain
- Nonprofit organization — Brazil
- Nonprofit organization — Japan
- Nonprofit organization — South Korea
- Nonprofit organization — India
- Nonprofit organization — Mexico
More Politics & Society audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Nonprofit organization have in Canada?
Nonprofit organization has an estimated audience of 6,480,911 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Nonprofit organization fans?
55.9% of Nonprofit organization fans are female, 44.1% are male, with an average age of 45.2 years.
Which brands do Nonprofit organization fans like most?
Nonprofit organization fans show strongest brand affinity for Charity and causes (2.52×), Volunteering (2.62×), and Organization (1.78×) over the country average.
Where do Nonprofit organization fans live in Canada?
Nonprofit organization fans in Canada are most concentrated in Ontario (reach 3,979,284), British Columbia (reach 1,111,282), and Alberta (reach 853,887). These three regions account for the largest share of the active audience.
What other brands do Nonprofit organization fans also like?
Beyond Nonprofit organization itself, the audience over-indexes on Volunteering (2.62×), Organization (1.78×), Charitable organization (2.31×), and Fundraising (2.68×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.