A data profile of the people who buy, follow and care about Community issues in Canada — modelled from more than twelve digital signal sources. Community issues has an estimated audience of 3,439,428 people in Canada.
The average Community issues fan in Canada is 44.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Nonprofit organization, Real property, Sustainable energy, with strongest over-indexing on Nonprofit organization (1.72× the country average).
Demographically, the Community issues audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Community issues fan in Canada is more female, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Community issues profile in Canada.
56.2% are female, 43.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 44.0 |
| Estimated audience size | 3,439,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Community issues audience comes from Canada.
| Country | Share |
|---|---|
| United States | 25.2% |
| United Kingdom | 5.6% |
| Italy | 4.4% |
Where the Community issues audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~60K | 1.15× | |
| 02 | New Brunswick | ~80K | 1.07× | |
| 03 | Saskatchewan | ~100K | 1.02× | |
| 04 | Nova Scotia | ~100K | 1.01× | |
| 05 | Manitoba | ~100K | 0.99× | |
| 06 | Alberta | ~400K | 0.92× | |
| 07 | Quebec | ~700K | 0.90× | |
| 08 | British Columbia | ~500K | 0.90× | |
| 09 | Ontario | ~1M | 0.83× |
The strongest cross-interests of the Community issues audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 2.53× | ||
| 02 | Wealth management | Business & Career | 1.84× | ||
| 03 | Renewable energy | Business & Career | 1.81× | ||
| 04 | Western Union | Business & Career | 1.77× | ||
| 05 | Nonprofit organization | Politics & Society | 1.72× | ||
| 06 | Fertilizer | Home & Garden | 1.69× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.67× | ||
| 08 | Real property | Home & Garden | 1.66× | ||
| 09 | Innovation | Business & Career | 1.65× | ||
| 10 | Bored Panda | Internet & Social Media | 1.65× | ||
| 11 | Activism | Politics & Society | 1.61× | ||
| 12 | Emmy Award | Movies & TV | 1.57× | ||
| 13 | Blanket | Home & Garden | 1.55× | ||
| 14 | Terraced house | Home & Garden | 1.54× | ||
| 15 | Internet & Social Media | 1.54× | |||
| 16 | Retail banking | Business & Career | 1.54× | ||
| 17 | First class travel | Travel & Leisure | 1.53× | ||
| 18 | Single-family detached home | Home & Garden | 1.53× | ||
| 19 | Solar energy | Home & Garden | 1.51× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.59× | |
| Sustainability | BALANCE | 1.53× | |
| Community Orientation | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Risk Appetite | THRILL | 0.85× | |
| DIY Mentality | THRILL | 0.88× |
Community issues has an estimated audience of 3,439,428 people in Canada, concentrated in Ontario and Quebec.
56.2% of Community issues fans are female, 43.8% are male, with an average age of 44.0 years.
Community issues fans show strongest brand affinity for Nonprofit organization (1.72×), Real property (1.66×), and Sustainable energy (2.53×) over the country average.
Community issues fans in Canada are most concentrated in Ontario (reach ~1M), Quebec (reach ~700K), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Community issues itself, the audience over-indexes on Real property (1.66×), Sustainable energy (2.53×), Innovation (1.65×), and Activism (1.61×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Community issues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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