A data profile of the people who buy, follow and care about Community issues in India — modelled from more than twelve digital signal sources. Community issues has an estimated audience of 5,110,512 people in India.
Community issues has an estimated audience of 5,110,512 people in India. 23.8% are female, 76.2% are male, average age 35.1. Top brand affinities: Volunteering, Family, Drawing, Automobiles, Nature.
Top brand affinities include Volunteering, Family, Drawing, with strongest over-indexing on Volunteering (4.11× the country average).
Demographically, the Community issues audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Community issues fan in India is more male, around 35.1 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Community issues profile in India.
23.8% are female, 76.2% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 35.1 |
| Estimated audience size | 5,110,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide Community issues audience comes from India.
| Country | Share |
|---|---|
| United States | 25.2% |
| United Kingdom | 5.6% |
| Italy | 4.4% |
The strongest cross-interests of the Community issues audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 4.11× | ||
| 02 | Drawing | Home & Garden | 2.59× | ||
| 03 | Political science | Business & Career | 2.58× | ||
| 04 | Cruises | Travel & Leisure | 2.20× | ||
| 05 | Hindustan | Politics & Society | 2.14× | ||
| 06 | Young's | Food & Beverages | 2.01× | ||
| 07 | Tattoos | Fashion & Accessoires | 2.00× | ||
| 08 | Social media marketing | Business & Career | 1.98× | ||
| 09 | Innovation | Business & Career | 1.97× | ||
| 10 | Desserts | Food & Beverages | 1.96× | ||
| 11 | Dogs | Pets & Animals | 1.91× | ||
| 12 | Spas | Beauty & Wellness | 1.88× | ||
| 13 | Toys | Games | 1.83× | ||
| 14 | Vacations | Travel & Leisure | 1.80× | ||
| 15 | Automobiles | Cars & Mobility | 1.67× | ||
| 16 | Family | Kids & Family | 1.61× | ||
| 17 | Nature | Home & Garden | 1.60× | ||
| 18 | Instant messaging | Internet & Social Media | 1.59× | ||
| 19 | Psychology | Business & Career | 1.57× | ||
| 20 | Gambling | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.50× | |
| Sustainability | BALANCE | 1.65× | |
| Extroversion | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.76× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Community issues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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