A data profile of the people who buy, follow and care about Toys in India — modelled from more than twelve digital signal sources. Toys has an estimated audience of 9,882,372 people in India.
The average Toys fan in India is 33.6 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Cosmetics, Family, Comedy movies, with strongest over-indexing on Cosmetics (1.6× the country average).
Demographically, the Toys audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Toys fan in India is more male, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Cosmetics.
The key figures that characterise the Toys profile in India.
31.4% are female, 68.6% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 33.6 |
| Estimated audience size | 9,882,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Toys audience comes from India.
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
Where the Toys audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~200K | 1.41× | |
| 02 | Punjab (region) | ~200K | 1.39× | |
| 03 | Gujarat | ~400K | 1.37× | |
| 04 | Tamil Nadu | ~300K | 1.31× | |
| 05 | Haryana | ~200K | 1.28× | |
| 06 | Mizoram | ~8K | 1.20× | |
| 07 | Uttar Pradesh | ~600K | 1.15× | |
| 08 | Rajasthan | ~300K | 1.13× | |
| 09 | Madhya Pradesh | ~200K | 1.09× | |
| 10 | Karnataka | ~300K | 1.05× | |
| 11 | Manipur | ~10K | 1.04× | |
| 12 | Goa | ~10K | 1.04× | |
| 13 | Telangana | ~100K | 1.02× | |
| 14 | Maharashtra | ~500K | 0.99× | |
| 15 | Andhra Pradesh | ~100K | 0.97× | |
| 16 | Nagaland | ~7K | 0.97× | |
| 17 | Jharkhand | ~80K | 0.95× | |
| 18 | Uttarakhand | ~50K | 0.95× | |
| 19 | West Bengal | ~300K | 0.94× | |
| 20 | Tripura | ~10K | 0.90× | |
| 21 | Chhattisgarh | ~60K | 0.88× | |
| 22 | Jammu and Kashmir | ~40K | 0.87× | |
| 23 | Bihar | ~200K | 0.86× | |
| 24 | Assam | ~90K | 0.85× | |
| 25 | Himachal Pradesh | ~30K | 0.83× | |
| 26 | Odisha | ~80K | 0.77× | |
| 27 | Sikkim | ~3K | 0.77× | |
| 28 | Meghalaya | ~8K | 0.75× | |
| 29 | Arunachal Pradesh | ~4K | 0.74× |
The strongest cross-interests of the Toys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Children's clothing | Fashion & Accessoires | 2.90× | ||
| 02 | Free software | Technology & Electronics | 2.43× | ||
| 03 | Spas | Beauty & Wellness | 2.31× | ||
| 04 | Handbags | Fashion & Accessoires | 2.31× | ||
| 05 | Coupons | Shopping | 2.20× | ||
| 06 | Motherhood | Kids & Family | 2.01× | ||
| 07 | Play (activity) | Travel & Leisure | 1.97× | ||
| 08 | Beauty salons | Beauty & Wellness | 1.95× | ||
| 09 | Hair products | Beauty & Wellness | 1.82× | ||
| 10 | Shoes | Fashion & Accessoires | 1.76× | ||
| 11 | Child | Kids & Family | 1.75× | ||
| 12 | Family | Kids & Family | 1.73× | ||
| 13 | Jewelry | Fashion & Accessoires | 1.68× | ||
| 14 | Crafts | Home & Garden | 1.68× | ||
| 15 | Luxury goods | Fashion & Accessoires | 1.62× | ||
| 16 | Cosmetics | Beauty & Wellness | 1.60× | ||
| 17 | Music videos | Music & Radio | 1.57× | ||
| 18 | Comedy movies | Movies & TV | 1.54× | ||
| 19 | Dance | Business & Career | 1.53× | ||
| 20 | Cooking | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.86× | |
| Price Sensitivity | PREMIUM | 1.65× | |
| Creativity | OPEN | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Urban Lifestyle | OPEN | 0.88× | |
| Early Adopter Mentality | POWER | 0.89× |
Toys has an estimated audience of 9,882,372 people in India, concentrated in Uttar Pradesh and Maharashtra.
31.4% of Toys fans are female, 68.6% are male, with an average age of 33.6 years.
Toys fans show strongest brand affinity for Cosmetics (1.6×), Family (1.73×), and Comedy movies (1.54×) over the country average.
Toys fans in India are most concentrated in Uttar Pradesh (reach ~600K), Maharashtra (reach ~500K), and Gujarat (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Toys itself, the audience over-indexes on Family (1.73×), Comedy movies (1.54×), Spas (2.31×), and Hair products (1.82×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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