A data profile of the people who buy, follow and care about Toys in Belgium — modelled from more than twelve digital signal sources. Toys has an estimated audience of 2,425,086 people in Belgium.
The average Toys fan in Belgium is 43.7 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Brussels.
Top brand affinities include Colruyt (supermarket), Brico, Family, with strongest over-indexing on Colruyt (supermarket) (1.55× the country average).
Demographically, the Toys audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Toys fan in Belgium is more female, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Toys profile in Belgium.
62.3% are female, 37.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 43.7 |
| Estimated audience size | 2,425,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Toys audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
Where the Toys audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 1.69× | |
| 02 | Antwerp | ~300K | 1.36× | |
| 03 | East Flanders | ~300K | 1.35× | |
| 04 | Flemish Brabant | ~300K | 1.30× | |
| 05 | Limburg | ~100K | 1.21× | |
| 06 | West Flanders | ~200K | 1.12× | |
| 07 | Luxembourg | ~50K | 0.85× | |
| 08 | Walloon Brabant | ~50K | 0.77× | |
| 09 | Province of Namur | ~90K | 0.75× | |
| 10 | Liege | ~200K | 0.73× | |
| 11 | Hainaut | ~200K | 0.69× |
The strongest cross-interests of the Toys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infant | Kids & Family | 1.71× | ||
| 02 | Motherhood | Kids & Family | 1.63× | ||
| 03 | Child | Kids & Family | 1.61× | ||
| 04 | Discount stores | Shopping | 1.60× | ||
| 05 | Boutiques | Fashion & Accessoires | 1.59× | ||
| 06 | Beauty salons | Beauty & Wellness | 1.58× | ||
| 07 | Brico | Home & Garden | 1.56× | ||
| 08 | Family | Kids & Family | 1.56× | ||
| 09 | Cosmetics | Beauty & Wellness | 1.56× | ||
| 10 | Camping | Travel & Leisure | 1.56× | ||
| 11 | Colruyt (supermarket) | Food & Beverages | 1.55× | ||
| 12 | Recipes | Food & Beverages | 1.55× | ||
| 13 | Cats | Pets & Animals | 1.55× | ||
| 14 | Comedy movies | Movies & TV | 1.53× | ||
| 15 | Dance | Business & Career | 1.53× | ||
| 16 | Coffee | Food & Beverages | 1.52× | ||
| 17 | Shoes | Fashion & Accessoires | 1.51× | ||
| 18 | Furniture | Home & Garden | 1.51× | ||
| 19 | Video games | Games | 1.51× | ||
| 20 | Vacations | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.13× | |
| Travelling | THRILL | 1.02× | |
| Urban Lifestyle | OPEN | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Design Affinity | PREMIUM | 0.77× | |
| Early Adopter Mentality | POWER | 0.86× |
Toys has an estimated audience of 2,425,086 people in Belgium, concentrated in Antwerp and East Flanders.
62.3% of Toys fans are female, 37.7% are male, with an average age of 43.7 years.
Toys fans show strongest brand affinity for Colruyt (supermarket) (1.55×), Brico (1.56×), and Family (1.56×) over the country average.
Toys fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~300K), and Brussels (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Toys itself, the audience over-indexes on Brico (1.56×), Family (1.56×), Cosmetics (1.56×), and Shoes (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.