Toys Audience in France
Toys has an estimated audience of 9,532,033 people in France. 62.0% are female, 38.0% are male, average age 43.4. Top regions: Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities: Child, Primark, H&M, Children's clothing, Ready-to-wear.
The average Toys fan in France is 43.4 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities include Child, Primark, H&M, with strongest over-indexing on Child (1.58× the country average). Demographically, the Toys audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Demographics of Toys fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 43.4 |
| Estimated audience size | 9,532,033 |
Audience persona
The typical Toys fan in France is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Child.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,460,431 | 1.44× |
| Provence-Alpes-Côte d'Azur | 1,017,010 | 1.44× |
| Auvergne-Rhône-Alpes | 1,015,267 | 0.9× |
| Hauts-de-France | 943,870 | 1.13× |
| Grand Est | 844,833 | 1.1× |
| Nouvelle-Aquitaine | 799,577 | 0.95× |
| Occitanie | 788,989 | 0.96× |
| Normandy | 457,127 | 0.99× |
| Brittany | 433,205 | 0.93× |
| Pays de la Loire | 407,383 | 0.77× |
| Centre-Val de Loire | 340,641 | 0.95× |
| Bourgogne-Franche-Comté | 282,295 | 0.73× |
| Corsica | 33,872 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Child | 1.58× | Kids & Family |
| Primark | 2× | Shopping |
| H&M | 1.86× | Shopping |
| Children's clothing | 2.44× | Fashion & Accessoires |
| Ready-to-wear | 2.29× | Fashion & Accessoires |
| IKEA | 1.59× | Home & Garden |
| Women's clothing | 1.54× | Fashion & Accessoires |
| Toddler | 2.7× | Kids & Family |
| Bracelet | 2.19× | Fashion & Accessoires |
| Baby food | 3.49× | Kids & Family |
| Infant | 1.57× | Kids & Family |
| Conforama | 1.52× | Home & Garden |
| Shirt | 2.1× | Fashion & Accessoires |
| American English | 2.31× | Business & Career |
| Parent | 1.71× | Kids & Family |
| Monoprix | 1.51× | Shopping |
| Lego | 1.89× | Kids & Family |
| Aldi | 1.52× | Shopping |
| Dresses | 1.52× | Fashion & Accessoires |
| Natural skin care | 2.55× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.95 |
| Mindfulness | BALANCE | 1.91 |
| Community Orientation | OPEN | 1.63 |
| Indulgence | JOY | 1.48 |
| Extroversion | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
See Toys audiences in other countries
More Games audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Toys have in France?
Toys has an estimated audience of 9,532,033 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
What is the gender split and age of Toys fans?
62.0% of Toys fans are female, 38.0% are male, with an average age of 43.4 years.
Which brands do Toys fans like most?
Toys fans show strongest brand affinity for Child (1.58×), Primark (2×), and H&M (1.86×) over the country average.
Where do Toys fans live in France?
Toys fans in France are most concentrated in Île-de-France (reach 2,460,431), Provence-Alpes-Côte d'Azur (reach 1,017,010), and Auvergne-Rhône-Alpes (reach 1,015,267). These three regions account for the largest share of the active audience.
What other brands do Toys fans also like?
Beyond Toys itself, the audience over-indexes on Primark (2×), H&M (1.86×), Children's clothing (2.44×), and Ready-to-wear (2.29×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.