A data profile of the people who buy, follow and care about American English in France — modelled from more than twelve digital signal sources. American English has an estimated audience of 5,027,039 people in France.
American English has an estimated audience of 5,027,039 people in France. 57.5% are female, 42.5% are male, average age 38.5. Top brand affinities: Love & Sex, Christmas Gift, Girl power, Christmas tree, Parental leave.
Top brand affinities include Love & Sex, Christmas Gift, Girl power, with strongest over-indexing on Love & Sex (276.1× the country average).
Demographically, the American English audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical American English fan in France is more female, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the American English profile in France.
57.5% are female, 42.5% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 38.5 |
| Estimated audience size | 5,027,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide American English audience comes from France.
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
The strongest cross-interests of the American English audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 276.10× | ||
| 02 | Girl power | Politics & Society | 20.37× | ||
| 03 | Water birth | Kids & Family | 20.00× | ||
| 04 | Christmas tree | Kids & Family | 17.49× | ||
| 05 | Christmas Gift | Kids & Family | 17.15× | ||
| 06 | Parental leave | Kids & Family | 11.35× | ||
| 07 | Powdered milk | Kids & Family | 10.92× | ||
| 08 | Formal wear | Fashion & Accessoires | 7.82× | ||
| 09 | Dentistry | Business & Career | 7.41× | ||
| 10 | Sex and the City | Movies & TV | 6.81× | ||
| 11 | Sustainable products | Politics & Society | 6.53× | ||
| 12 | Mariah Carey | Music & Radio | 6.39× | ||
| 13 | Kitchen garden | Home & Garden | 5.92× | ||
| 14 | Broadcasting of sports events | Movies & TV | 5.92× | ||
| 15 | Apple TV | Movies & TV | 5.65× | ||
| 16 | Language education | Business & Career | 5.18× | ||
| 17 | Dyson | Home & Garden | 4.08× | ||
| 18 | Primark | Shopping | 3.19× | ||
| 19 | Toys | Games | 2.31× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.35× | |
| Design Affinity | PREMIUM | 1.85× | |
| Price Sensitivity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Community Orientation | OPEN | 0.88× | |
| Pet Ownership | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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