A data profile of the people who buy, follow and care about Dyson in France — modelled from more than twelve digital signal sources. Dyson has an estimated audience of 3,296,643 people in France.
The average Dyson fan in France is 44.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Moving company, Cath Kidston, Arts and music, with strongest over-indexing on Moving company (6.77× the country average).
Demographically, the Dyson audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Dyson fan in France is more female, around 44.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Moving company.
The key figures that characterise the Dyson profile in France.
65.4% are female, 34.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 44.4 |
| Estimated audience size | 3,296,643 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Dyson audience comes from France.
| Country | Share |
|---|---|
| United States | 9.6% |
| Germany | 7.6% |
| Italy | 7.3% |
Where the Dyson audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.20× | |
| 02 | Grand Est | ~300K | 1.17× | |
| 03 | Corsica | ~20K | 1.11× | |
| 04 | Provence-Alpes-Côte d'Azur | ~300K | 1.09× | |
| 05 | Auvergne-Rhône-Alpes | ~400K | 1.07× | |
| 06 | Hauts-de-France | ~300K | 1.05× | |
| 07 | Centre-Val de Loire | ~100K | 0.98× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.95× | |
| 09 | Occitanie | ~300K | 0.94× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.93× | |
| 11 | Normandy | ~100K | 0.92× | |
| 12 | Pays de la Loire | ~100K | 0.83× | |
| 13 | Brittany | ~100K | 0.76× |
The strongest cross-interests of the Dyson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cath Kidston | Fashion & Accessoires | 14.42× | ||
| 02 | Olay | Beauty & Wellness | 13.84× | ||
| 03 | Moving company | Home & Garden | 6.77× | ||
| 04 | Vorwerk (company) | Home & Garden | 6.39× | ||
| 05 | Kitchen utensil | Home & Garden | 5.91× | ||
| 06 | Merci (company) | Food & Beverages | 5.82× | ||
| 07 | Purchase discount | Shopping | 5.71× | ||
| 08 | Charlotte Tilbury | Beauty & Wellness | 4.41× | ||
| 09 | Avène | Beauty & Wellness | 4.37× | ||
| 10 | Luxury Watches | Fashion & Accessoires | 3.99× | ||
| 11 | Housekeeping | Travel & Leisure | 3.93× | ||
| 12 | Cleanliness | Home & Garden | 3.41× | ||
| 13 | Castorama | Shopping | 1.81× | ||
| 14 | Arts and music | Arts & Culture | 1.77× | ||
| 15 | Google Maps | Internet & Social Media | 1.75× | ||
| 16 | Clothing | Fashion & Accessoires | 1.73× | ||
| 17 | Family | Kids & Family | 1.65× | ||
| 18 | Brico Dépôt | Shopping | 1.60× | ||
| 19 | Lidl | Shopping | 1.57× | ||
| 20 | IKEA | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.15× | |
| Family Orientation | CONSERVATISM | 1.20× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.55× | |
| Risk Appetite | THRILL | 0.57× | |
| Sustainability | BALANCE | 0.62× |
Dyson's target market in France covers an estimated 3,296,643 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
65.4% of the Dyson audience are female, 34.6% are male, with an average age of 44.4 years.
Dyson fans show strongest brand affinity for Moving company (6.77×), Cath Kidston (14.42×), and Arts and music (1.77×) over the country average.
Dyson fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Grand Est (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Dyson itself, the audience over-indexes on Cath Kidston (14.42×), Arts and music (1.77×), Kitchen utensil (5.91×), and Clothing (1.73×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Dyson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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