A data profile of the people who buy, follow and care about Thermomix in France — modelled from more than twelve digital signal sources. Thermomix has an estimated audience of 2,380,803 people in France.
The average Thermomix fan in France is 46.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Vorwerk (company), H2O (American band), Patrick Bruel, with strongest over-indexing on Vorwerk (company) (27.08× the country average).
Demographically, the Thermomix audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Indulgence, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Thermomix fan in France is more female, around 46.6 years old, with strong Indulgence tendencies and a notable affinity for Vorwerk (company).
The key figures that characterise the Thermomix profile in France.
75.3% are female, 24.7% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 46.6 |
| Estimated audience size | 2,380,803 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 36% |
Where the Thermomix audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~200K | 1.16× | |
| 02 | Auvergne-Rhône-Alpes | ~300K | 1.11× | |
| 03 | Centre-Val de Loire | ~100K | 1.11× | |
| 04 | Bourgogne-Franche-Comté | ~100K | 1.07× | |
| 05 | Île-de-France | ~500K | 1.06× | |
| 06 | Hauts-de-France | ~200K | 1.01× | |
| 07 | Provence-Alpes-Côte d'Azur | ~200K | 1.01× | |
| 08 | Occitanie | ~200K | 1.00× | |
| 09 | Normandy | ~100K | 0.98× | |
| 10 | Nouvelle-Aquitaine | ~200K | 0.94× | |
| 11 | Pays de la Loire | ~100K | 0.94× | |
| 12 | Brittany | ~90K | 0.81× | |
| 13 | Corsica | ~10K | 0.80× |
The strongest cross-interests of the Thermomix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vorwerk (company) | Home & Garden | 27.08× | ||
| 02 | H2O (American band) | Music & Radio | 9.44× | ||
| 03 | Moulinex | Home & Garden | 9.15× | ||
| 04 | Astuces de grand-mère. | Travel & Leisure | 6.46× | ||
| 05 | Fork | Home & Garden | 5.28× | ||
| 06 | vertbaudet | Fashion & Accessoires | 4.28× | ||
| 07 | Garden furniture | Home & Garden | 4.24× | ||
| 08 | Kitchenware | Home & Garden | 4.12× | ||
| 09 | Gémo | Fashion & Accessoires | 3.32× | ||
| 10 | Patrick Bruel | Music & Radio | 3.31× | ||
| 11 | Kiabi | Fashion & Accessoires | 3.11× | ||
| 12 | Lidl | Shopping | 2.87× | ||
| 13 | Home Appliances | Home & Garden | 2.67× | ||
| 14 | Castorama | Shopping | 2.56× | ||
| 15 | Brico Dépôt | Shopping | 2.44× | ||
| 16 | Auchan | Shopping | 2.29× | ||
| 17 | IKEA | Home & Garden | 2.21× | ||
| 18 | Recipes | Food & Beverages | 2.11× | ||
| 19 | Google News | News | 2.08× | ||
| 20 | Doctolib | Health | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.68× | |
| DIY Mentality | THRILL | 1.40× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.34× | |
| Risk Appetite | THRILL | 0.44× | |
| Extroversion | THRILL | 0.46× |
Thermomix's target market in France covers an estimated 2,380,803 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
75.3% of the Thermomix audience are female, 24.7% are male, with an average age of 46.6 years.
Thermomix fans show strongest brand affinity for Vorwerk (company) (27.08×), H2O (American band) (9.44×), and Patrick Bruel (3.31×) over the country average.
Thermomix fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Grand Est (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Thermomix itself, the audience over-indexes on H2O (American band) (9.44×), Patrick Bruel (3.31×), Lidl (2.87×), and Moulinex (9.15×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Thermomix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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