Toys Audience in Spain
Toys has an estimated audience of 9,486,283 people in Spain. 63.4% are female, 36.6% are male, average age 44.9. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Trousers, Parent, Discount stores, Infant, Stradivarius.
The average Toys fan in Spain is 44.9 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Trousers, Parent, Discount stores, with strongest over-indexing on Trousers (1.92× the country average). Demographically, the Toys audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Demographics of Toys fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 44.9 |
| Estimated audience size | 9,486,283 |
Audience persona
The typical Toys fan in Spain is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Trousers.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,236,280 | 1.3× |
| Andalusia | 2,126,469 | 1.14× |
| Community of Madrid | 1,965,211 | 1.23× |
| Comunidad Valenciana | 1,372,210 | 1.29× |
| Canary Islands | 726,626 | 1.54× |
| Balearic Islands | 510,759 | 1.92× |
| Galicia | 360,831 | 0.81× |
| Region of Murcia | 347,660 | 1.07× |
| Castile and León | 320,648 | 0.77× |
| Castilla-La Mancha | 284,485 | 0.74× |
| Basque Autonomous Country | 273,534 | 0.77× |
| Principality of Asturias | 215,599 | 0.97× |
| Aragon | 195,327 | 0.78× |
| Extremadura | 156,895 | 0.77× |
| Cantabria | 86,013 | 0.72× |
| Navarre | 69,777 | 0.59× |
| La Rioja | 37,011 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trousers | 1.92× | Fashion & Accessoires |
| Parent | 1.65× | Kids & Family |
| Discount stores | 1.6× | Shopping |
| Infant | 1.51× | Kids & Family |
| Stradivarius | 1.74× | Shopping |
| Coupons | 1.61× | Shopping |
| Primark | 1.56× | Shopping |
| Hipercor | 2.02× | Shopping |
| Healthy diet | 1.63× | Health |
| Litter box | 2.42× | Pets & Animals |
| Child development | 2.8× | Business & Career |
| Black Friday (shopping) | 1.58× | Shopping |
| Children's clothing | 1.77× | Fashion & Accessoires |
| Child care | 2.19× | Kids & Family |
| Deal of the day | 1.84× | Shopping |
| El Economista | 1.6× | News |
| MSN | 1.6× | News |
| Wedding dress | 2.25× | Fashion & Accessoires |
| American English | 1.98× | Business & Career |
| Discounting | 1.57× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.12 |
| Pet Ownership | JOY | 1.1 |
| Family Orientation | CONSERVATISM | 1.06 |
| Creativity | OPEN | 1.04 |
| Need for Security | CONSERVATISM | 0.98 |
| DIY Mentality | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
See Toys audiences in other countries
More Games audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Toys have in Spain?
Toys has an estimated audience of 9,486,283 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Toys fans?
63.4% of Toys fans are female, 36.6% are male, with an average age of 44.9 years.
Which brands do Toys fans like most?
Toys fans show strongest brand affinity for Trousers (1.92×), Parent (1.65×), and Discount stores (1.6×) over the country average.
Where do Toys fans live in Spain?
Toys fans in Spain are most concentrated in Catalonia (reach 2,236,280), Andalusia (reach 2,126,469), and Community of Madrid (reach 1,965,211). These three regions account for the largest share of the active audience.
What other brands do Toys fans also like?
Beyond Toys itself, the audience over-indexes on Parent (1.65×), Discount stores (1.6×), Infant (1.51×), and Stradivarius (1.74×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.