A data profile of the people who buy, follow and care about Toddler in Spain — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 2,878,792 people in Spain.
Toddler has an estimated audience of 2,878,792 people in Spain. 79.9% are female, 20.1% are male, average age 40.8. Top brand affinities: Child development, Baby food, Parental leave, Bassinet, Mothercare.
Top brand affinities include Child development, Baby food, Parental leave, with strongest over-indexing on Child development (15.24× the country average).
Demographically, the Toddler audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
The typical Toddler fan in Spain is more female, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Child development.
The key figures that characterise the Toddler profile in Spain.
79.9% are female, 20.1% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 79.9% |
| Male | 20.1% |
| Average age | 40.8 |
| Estimated audience size | 2,878,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Toddler audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby food | Kids & Family | 16.83× | ||
| 02 | Parental leave | Kids & Family | 16.83× | ||
| 03 | Romper suit | Fashion & Accessoires | 16.83× | ||
| 04 | Child development | Business & Career | 15.24× | ||
| 05 | Mothercare | Kids & Family | 14.47× | ||
| 06 | Bassinet | Kids & Family | 14.23× | ||
| 07 | Breast pump | Kids & Family | 13.34× | ||
| 08 | Baby transport | Kids & Family | 12.64× | ||
| 09 | Primary school | Kids & Family | 9.25× | ||
| 10 | Preschool | Kids & Family | 9.18× | ||
| 11 | Early childhood education | Business & Career | 7.36× | ||
| 12 | Diaper | Kids & Family | 6.46× | ||
| 13 | Child safety seat | Kids & Family | 6.46× | ||
| 14 | Kindergarten | Kids & Family | 4.80× | ||
| 15 | Flower bouquet | Home & Garden | 4.46× | ||
| 16 | Milk | Food & Beverages | 4.05× | ||
| 17 | Volunteering | Politics & Society | 3.63× | ||
| 18 | Child care | Kids & Family | 3.38× | ||
| 19 | Toys | Games | 2.47× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 2.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.69× | |
| DIY Mentality | THRILL | 1.58× | |
| Travelling | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.94× | |
| Quality Awareness | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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