A data profile of the people who buy, follow and care about Child care in Spain — modelled from more than twelve digital signal sources. Child care has an estimated audience of 4,055,546 people in Spain.
The average Child care fan in Spain is 44.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Developmental psychology, Parenting, Birth, with strongest over-indexing on Developmental psychology (4.31× the country average).
Demographically, the Child care audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Child care fan in Spain is more female, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for Developmental psychology.
The key figures that characterise the Child care profile in Spain.
75.0% are female, 25.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 44.8 |
| Estimated audience size | 4,055,546 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 16% | |
| 30-39 | 27% | |
| 40-49 | 28% | |
| 50+ | 26% |
of the worldwide Child care audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.6% |
| Brazil | 5.0% |
Where the Child care audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.28× | |
| 02 | Cantabria | ~60K | 1.08× | |
| 03 | Navarre | ~50K | 1.07× | |
| 04 | Extremadura | ~90K | 1.04× | |
| 05 | Aragon | ~100K | 1.03× | |
| 06 | Principality of Asturias | ~100K | 1.01× | |
| 07 | Balearic Islands | ~100K | 1.00× | |
| 08 | Region of Murcia | ~100K | 0.98× | |
| 09 | Canary Islands | ~200K | 0.96× | |
| 10 | Castilla-La Mancha | ~200K | 0.96× | |
| 11 | Castile and León | ~200K | 0.95× | |
| 12 | Galicia | ~200K | 0.93× | |
| 13 | Basque Autonomous Country | ~100K | 0.93× | |
| 14 | Comunidad Valenciana | ~400K | 0.88× | |
| 15 | Andalusia | ~700K | 0.83× | |
| 16 | Catalonia | ~600K | 0.82× | |
| 17 | Community of Madrid | ~500K | 0.80× |
The strongest cross-interests of the Child care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby powder | Kids & Family | 8.05× | ||
| 02 | Infant bed | Home & Garden | 7.03× | ||
| 03 | Birth | Kids & Family | 6.35× | ||
| 04 | Diaper | Kids & Family | 5.68× | ||
| 05 | Developmental psychology | Health | 4.31× | ||
| 06 | Zara Kids | Fashion & Accessoires | 3.93× | ||
| 07 | Kindergarten | Kids & Family | 3.67× | ||
| 08 | Parenting | Kids & Family | 3.57× | ||
| 09 | Children's clothing | Fashion & Accessoires | 3.24× | ||
| 10 | Father's Day | Kids & Family | 3.18× | ||
| 11 | American English | Business & Career | 3.00× | ||
| 12 | Parent | Kids & Family | 2.62× | ||
| 13 | Childhood | Kids & Family | 2.42× | ||
| 14 | Primark | Shopping | 2.32× | ||
| 15 | Stradivarius | Shopping | 2.28× | ||
| 16 | Semana | News | 2.22× | ||
| 17 | Woman | Kids & Family | 1.87× | ||
| 18 | Footwear | Fashion & Accessoires | 1.82× | ||
| 19 | Shoes | Fashion & Accessoires | 1.67× | ||
| 20 | Food | Food & Beverages | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.46× | |
| Creativity | OPEN | 1.34× | |
| Price Sensitivity | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Need for Security | CONSERVATISM | 0.60× | |
| Risk Appetite | THRILL | 0.64× |
Child care has an estimated audience of 4,055,546 people in Spain, concentrated in Andalusia and Catalonia.
75.0% of Child care fans are female, 25.0% are male, with an average age of 44.8 years.
Child care fans show strongest brand affinity for Developmental psychology (4.31×), Parenting (3.57×), and Birth (6.35×) over the country average.
Child care fans in Spain are most concentrated in Andalusia (reach ~700K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Child care itself, the audience over-indexes on Parenting (3.57×), Birth (6.35×), Food (1.66×), and Parent (2.62×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Child care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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