Parenting Audience in Spain
Parenting has an estimated audience of 6,322,113 people in Spain. 67.4% are female, 32.6% are male, average age 45.4. Top brand affinities: MSN, Child development, Livemusic, Stradivarius, Aldi.
Top brand affinities include MSN, Child development, Livemusic, with strongest over-indexing on MSN (4.99× the country average). Demographically, the Parenting audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
Category: Kids & Family · Type: Topic
Demographics of Parenting fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 45.4 |
| Estimated audience size | 6,322,113 |
Audience persona
The typical Parenting fan in Spain is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.99× | News |
| Child development | 6.26× | Business & Career |
| Livemusic | 4.44× | Music & Radio |
| Stradivarius | 2.93× | Shopping |
| Aldi | 2.73× | Shopping |
| Julio Iglesias | 2.75× | Music & Radio |
| Movistar | 2.36× | Technology & Electronics |
| Family | 1.72× | Kids & Family |
| Conforama | 3.33× | Home & Garden |
| Zara Home | 3.11× | Home & Garden |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Child care | 3.43× | Kids & Family |
| CAC 40 | 2.73× | Business & Career |
| Breastfeeding | 4.61× | Kids & Family |
| 1.81× | Internet & Social Media | |
| Local food | 2.61× | Food & Beverages |
| Hair conditioner | 3.83× | Beauty & Wellness |
| Girona | 3.01× | Sports |
| Lunch | 3.03× | Food & Beverages |
| TripAdvisor | 2.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.76 |
| DIY Mentality | THRILL | 1.37 |
| Community Orientation | OPEN | 1.3 |
| Design Affinity | PREMIUM | 1.27 |
| Pet Ownership | JOY | 1.15 |
| Luxury Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
See Parenting audiences in other countries
More Kids & Family audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.