A data profile of the people who buy, follow and care about Parenting in Spain — modelled from more than twelve digital signal sources. Parenting has an estimated audience of 6,322,113 people in Spain.
Parenting has an estimated audience of 6,322,113 people in Spain. 67.4% are female, 32.6% are male, average age 45.4. Top brand affinities: Child development, Child care, Family, Home improvement, Child safety seat.
Top brand affinities include Child development, Child care, Family, with strongest over-indexing on Child development (5.05× the country average).
Demographically, the Parenting audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Parenting fan in Spain is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Child development.
The key figures that characterise the Parenting profile in Spain.
67.4% are female, 32.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 45.4 |
| Estimated audience size | 6,322,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Parenting audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Parenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child safety seat | Kids & Family | 5.26× | ||
| 02 | Mothercare | Kids & Family | 5.26× | ||
| 03 | Child development | Business & Career | 5.05× | ||
| 04 | Baby transport | Kids & Family | 4.86× | ||
| 05 | Hoodie | Fashion & Accessoires | 3.78× | ||
| 06 | Child care | Kids & Family | 3.57× | ||
| 07 | Kindergarten | Kids & Family | 2.76× | ||
| 08 | Livemusic | Music & Radio | 2.65× | ||
| 09 | Mango | Shopping | 2.34× | ||
| 10 | Zara Home | Home & Garden | 2.19× | ||
| 11 | Children's clothing | Fashion & Accessoires | 2.01× | ||
| 12 | Milk | Food & Beverages | 1.99× | ||
| 13 | Aldi | Shopping | 1.90× | ||
| 14 | IBEX 35 | Business & Career | 1.78× | ||
| 15 | Caixabank | Business & Career | 1.74× | ||
| 16 | Home improvement | Home & Garden | 1.70× | ||
| 17 | Family | Kids & Family | 1.69× | ||
| 18 | Spas | Beauty & Wellness | 1.57× | ||
| 19 | Personal care | Health | 1.56× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.94× | |
| Community Orientation | OPEN | 1.44× | |
| Design Affinity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.34× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Spirituality | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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