Parenting Audience in Italy
Parenting has an estimated audience of 11,542,396 people in Italy. 67.2% are female, 32.8% are male, average age 44.1. Top regions: Lombardy, Lazio, Sicilia. Top brand affinities: Instant messaging, University, Do it yourself (DIY), Deal of the day, Slovenia.
The average Parenting fan in Italy is 44.1 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Sicilia. Top brand affinities include Instant messaging, University, Do it yourself (DIY), with strongest over-indexing on Instant messaging (2.73× the country average). Demographically, the Parenting audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Parenting fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 44.1 |
| Estimated audience size | 11,542,396 |
Audience persona
The typical Parenting fan in Italy is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,292,760 | 0.64× |
| Lazio | 1,166,622 | 0.83× |
| Sicilia | 992,172 | 0.99× |
| Campania | 772,374 | 0.6× |
| Emilia-Romagna | 558,030 | 0.59× |
| Veneto | 508,098 | 0.56× |
| Puglia | 482,294 | 0.61× |
| Piedmont | 479,122 | 0.56× |
| Tuscany | 470,048 | 0.61× |
| Calabria | 301,674 | 0.85× |
| Umbria | 189,580 | 1.01× |
| Abruzzo | 188,424 | 0.74× |
| Basilicata | 179,680 | 1.71× |
| Liguria | 167,856 | 0.52× |
| Sardinia | 158,371 | 0.49× |
| Friuli-Venezia Giulia | 158,168 | 0.73× |
| Marche | 157,775 | 0.55× |
| Molise | 151,074 | 2.76× |
| Trentino-Alto Adige/Südtirol | 144,936 | 0.66× |
| Aosta Valley | 112,275 | 4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.73× | Internet & Social Media |
| University | 2.29× | Business & Career |
| Do it yourself (DIY) | 1.78× | Home & Garden |
| Deal of the day | 2.4× | Shopping |
| Slovenia | 2.26× | Travel & Leisure |
| Expert (company) | 2.86× | Shopping |
| Children's clothing | 2.06× | Fashion & Accessoires |
| Child care | 2.99× | Kids & Family |
| Google Maps | 1.75× | Internet & Social Media |
| Natural skin care | 2.4× | Beauty & Wellness |
| Tattoos | 1.6× | Fashion & Accessoires |
| Weddings | 1.61× | Kids & Family |
| Meat | 1.63× | Food & Beverages |
| Local food | 1.62× | Food & Beverages |
| Library | 2.61× | Literature |
| Baby food | 3.54× | Kids & Family |
| Primark | 1.63× | Shopping |
| Indeed.com | 1.71× | Business & Career |
| Luxury yacht | 1.96× | Travel & Leisure |
| Expensive Taste | 2.25× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.47 |
| Extroversion | THRILL | 1.44 |
| Community Orientation | OPEN | 1.35 |
| DIY Mentality | THRILL | 1.32 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
See Parenting audiences in other countries
More Kids & Family audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Parenting have in Italy?
Parenting has an estimated audience of 11,542,396 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Parenting fans?
67.2% of Parenting fans are female, 32.8% are male, with an average age of 44.1 years.
Which brands do Parenting fans like most?
Parenting fans show strongest brand affinity for Instant messaging (2.73×), University (2.29×), and Do it yourself (DIY) (1.78×) over the country average.
Where do Parenting fans live in Italy?
Parenting fans in Italy are most concentrated in Lombardy (reach 1,292,760), Lazio (reach 1,166,622), and Sicilia (reach 992,172). These three regions account for the largest share of the active audience.
What other brands do Parenting fans also like?
Beyond Parenting itself, the audience over-indexes on University (2.29×), Do it yourself (DIY) (1.78×), Deal of the day (2.4×), and Slovenia (2.26×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.