Parenting Audience in Germany
Parenting has an estimated audience of 11,185,751 people in Germany. 68.5% are female, 31.5% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Family, Baby food, Hygiene, Self care.
The average Parenting fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Family, Baby food, with strongest over-indexing on Tagesschau (2.28× the country average). Demographically, the Parenting audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Parenting fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 39.4 |
| Estimated audience size | 11,185,751 |
Audience persona
The typical Parenting fan in Germany is more female, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,677,314 | 1.09× |
| Bayern | 2,010,469 | 1.12× |
| Baden-Württemberg | 1,701,089 | 1.11× |
| Niedersachsen | 1,099,476 | 1.01× |
| Hessen | 996,318 | 1.17× |
| Berlin | 672,849 | 1.35× |
| Sachsen | 528,993 | 0.96× |
| Rheinland-Pfalz | 517,036 | 0.92× |
| Schleswig-Holstein | 415,081 | 1.03× |
| Brandenburg | 292,122 | 0.84× |
| Hamburg | 256,622 | 1.02× |
| Sachsen-Anhalt | 233,120 | 0.8× |
| Thüringen | 217,338 | 0.76× |
| Mecklenburg-Vorpommern | 191,953 | 0.9× |
| Saarland | 139,111 | 1.01× |
| Bremen | 113,416 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.28× | Movies & TV |
| Family | 2.16× | Kids & Family |
| Baby food | 2.98× | Kids & Family |
| Hygiene | 2.75× | Beauty & Wellness |
| Self care | 2.86× | Health |
| Vacations | 2.31× | Travel & Leisure |
| Spiegel Online | 1.72× | News |
| Do it yourself (DIY) | 1.77× | Home & Garden |
| Hairstyle | 2.31× | Beauty & Wellness |
| Stuttgart | 2.4× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
| Child development | 2.47× | Business & Career |
| Gala | 1.63× | News |
| Airbnb | 1.64× | Travel & Leisure |
| Kindergarten | 2.54× | Kids & Family |
| Storm of Love | 2.54× | Movies & TV |
| Rossmann | 1.59× | Shopping |
| Transfermarkt | 1.76× | Sports |
| JYSK | 2.03× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.52 |
| Family Orientation | CONSERVATISM | 1.41 |
| Indulgence | JOY | 1.31 |
| DIY Mentality | THRILL | 1.31 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
See Parenting audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Parenting have in Germany?
Parenting has an estimated audience of 11,185,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Parenting fans?
68.5% of Parenting fans are female, 31.5% are male, with an average age of 39.4 years.
Which brands do Parenting fans like most?
Parenting fans show strongest brand affinity for Tagesschau (2.28×), Family (2.16×), and Baby food (2.98×) over the country average.
Where do Parenting fans live in Germany?
Parenting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,677,314), Bayern (reach 2,010,469), and Baden-Württemberg (reach 1,701,089). These three regions account for the largest share of the active audience.
What other brands do Parenting fans also like?
Beyond Parenting itself, the audience over-indexes on Family (2.16×), Baby food (2.98×), Hygiene (2.75×), and Self care (2.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.