A data profile of the people who buy, follow and care about Parenting in India — modelled from more than twelve digital signal sources. Parenting has an estimated audience of 11,844,568 people in India.
Parenting has an estimated audience of 11,844,568 people in India. 39.9% are female, 60.1% are male, average age 34.2. Top brand affinities: Family, Weddings, Psychology, Spas, Desserts.
Top brand affinities include Family, Weddings, Psychology, with strongest over-indexing on Family (2.14× the country average).
Demographically, the Parenting audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Family Orientation, Extroversion.
The typical Parenting fan in India is more male, around 34.2 years old, with strong Family Orientation tendencies and a notable affinity for Family.
The key figures that characterise the Parenting profile in India.
39.9% are female, 60.1% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 34.2 |
| Estimated audience size | 11,844,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 34% | |
| 30-39 | 22% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Parenting audience comes from India.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Parenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kindergarten | Kids & Family | 2.54× | ||
| 02 | Family | Kids & Family | 2.14× | ||
| 03 | Volunteering | Politics & Society | 2.06× | ||
| 04 | Desserts | Food & Beverages | 2.00× | ||
| 05 | Toys | Games | 1.93× | ||
| 06 | Drawing | Home & Garden | 1.88× | ||
| 07 | Spas | Beauty & Wellness | 1.80× | ||
| 08 | Sunglasses | Fashion & Accessoires | 1.80× | ||
| 09 | Social media marketing | Business & Career | 1.79× | ||
| 10 | Child care | Kids & Family | 1.77× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.73× | ||
| 12 | Bars | Travel & Leisure | 1.67× | ||
| 13 | Weddings | Kids & Family | 1.61× | ||
| 14 | Vacations | Travel & Leisure | 1.58× | ||
| 15 | Dogs | Pets & Animals | 1.56× | ||
| 16 | Bracelet | Fashion & Accessoires | 1.55× | ||
| 17 | Psychology | Business & Career | 1.54× | ||
| 18 | Casino games | Games | 1.52× | ||
| 19 | Apartment | Business & Career | 1.51× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.48× | |
| Extroversion | THRILL | 1.39× | |
| Quality Awareness | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Social Media Usage | JOY | 0.69× | |
| Spirituality | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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