A data profile of the people who buy, follow and care about Parenting in Ireland — modelled from more than twelve digital signal sources. Parenting has an estimated audience of 1,278,910 people in Ireland.
Parenting has an estimated audience of 1,278,910 people in Ireland. 72.0% are female, 28.0% are male, average age 41.1. Top brand affinities: Family, Desserts, Children's clothing, Dinner, Crossword.
Top brand affinities include Family, Desserts, Children's clothing, with strongest over-indexing on Family (1.58× the country average).
Demographically, the Parenting audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Design Affinity.
The typical Parenting fan in Ireland is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Family.
The key figures that characterise the Parenting profile in Ireland.
72.0% are female, 28.0% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 41.1 |
| Estimated audience size | 1,278,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 26% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Parenting audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Parenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lip balm | Beauty & Wellness | 1.69× | ||
| 02 | Wayfair | Home & Garden | 1.67× | ||
| 03 | Christmas decoration | Home & Garden | 1.65× | ||
| 04 | CC cream | Beauty & Wellness | 1.64× | ||
| 05 | Family | Kids & Family | 1.58× | ||
| 06 | Wedding dress | Fashion & Accessoires | 1.56× | ||
| 07 | Face powder | Beauty & Wellness | 1.56× | ||
| 08 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 09 | Crossword | Games | 1.55× | ||
| 10 | Library | Literature | 1.55× | ||
| 11 | Desserts | Food & Beverages | 1.53× | ||
| 12 | Self-esteem | Health | 1.53× | ||
| 13 | Meghan Markle | Fashion & Accessoires | 1.53× | ||
| 14 | Microwave oven | Home & Garden | 1.53× | ||
| 15 | Water park | Travel & Leisure | 1.53× | ||
| 16 | Duvet | Home & Garden | 1.53× | ||
| 17 | Lip gloss | Beauty & Wellness | 1.52× | ||
| 18 | Dream | Health | 1.52× | ||
| 19 | Dinner | Food & Beverages | 1.51× | ||
| 20 | Children's literature | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.36× | |
| Design Affinity | PREMIUM | 1.31× | |
| Mindfulness | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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