A data profile of the people who buy, follow and care about Parenting in Portugal — modelled from more than twelve digital signal sources. Parenting has an estimated audience of 2,463,980 people in Portugal.
The average Parenting fan in Portugal is 45.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Real property, Child care, with strongest over-indexing on WhatsApp (1.63× the country average).
Demographically, the Parenting audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Family Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Parenting fan in Portugal is more female, around 45.9 years old, with strong Family Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Parenting profile in Portugal.
67.8% are female, 32.2% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 45.9 |
| Estimated audience size | 2,463,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Parenting audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
Where the Parenting audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.09× | |
| 02 | Portalegre District | ~30K | 1.08× | |
| 03 | Guarda District | ~30K | 1.06× | |
| 04 | Beja District | ~40K | 1.05× | |
| 05 | Vila Real District | ~50K | 1.03× | |
| 06 | Évora District | ~40K | 1.02× | |
| 07 | Faro District | ~200K | 1.01× | |
| 08 | Castelo Branco District | ~50K | 1.01× | |
| 09 | Azores | ~70K | 0.99× | |
| 10 | Viana do Castelo District | ~60K | 0.99× | |
| 11 | Viseu District | ~80K | 0.97× | |
| 12 | Madeira | ~70K | 0.97× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Coimbra District | ~100K | 0.95× | |
| 15 | Setúbal District | ~300K | 0.94× | |
| 16 | Aveiro District | ~200K | 0.93× | |
| 17 | Braga District | ~200K | 0.92× | |
| 18 | Lisbon District | ~700K | 0.91× | |
| 19 | Porto District | ~500K | 0.85× | |
| 20 | Santarém District | ~100K | 0.85× |
The strongest cross-interests of the Parenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child care | Kids & Family | 2.00× | ||
| 02 | Pet store | Pets & Animals | 1.88× | ||
| 03 | Pet food | Pets & Animals | 1.82× | ||
| 04 | Romance novels | Literature | 1.80× | ||
| 05 | Costume jewelry | Fashion & Accessoires | 1.74× | ||
| 06 | Fast food restaurants | Food & Beverages | 1.74× | ||
| 07 | EDreams | Travel & Leisure | 1.70× | ||
| 08 | Art jewelry | Fashion & Accessoires | 1.70× | ||
| 09 | Bedroom furniture | Home & Garden | 1.68× | ||
| 10 | Black Friday (shopping) | Shopping | 1.67× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.67× | ||
| 12 | Local food | Food & Beverages | 1.64× | ||
| 13 | Internet & Social Media | 1.63× | |||
| 14 | Real property | Home & Garden | 1.58× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.54× | ||
| 17 | Pizza | Food & Beverages | 1.54× | ||
| 18 | Renovation | Home & Garden | 1.53× | ||
| 19 | Desserts | Food & Beverages | 1.51× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.68× | |
| Pet Ownership | JOY | 1.49× | |
| Community Orientation | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Tradition | CONSERVATISM | 0.91× | |
| Spirituality | BALANCE | 0.92× |
Parenting has an estimated audience of 2,463,980 people in Portugal, concentrated in Lisbon District and Porto District.
67.8% of Parenting fans are female, 32.2% are male, with an average age of 45.9 years.
Parenting fans show strongest brand affinity for WhatsApp (1.63×), Real property (1.58×), and Child care (2×) over the country average.
Parenting fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Parenting itself, the audience over-indexes on Real property (1.58×), Child care (2×), Black Friday (shopping) (1.67×), and Pet food (1.82×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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