A data profile of the people who buy, follow and care about Pet store in Portugal — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 1,418,146 people in Portugal.
The average Pet store fan in Portugal is 44.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Madeira, Porto District.
Top brand affinities include Dog health, Pet food, Animal welfare, with strongest over-indexing on Dog health (4.22× the country average).
Demographically, the Pet store audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Pet store fan in Portugal is more female, around 44.4 years old, with strong Pet Ownership tendencies and a notable affinity for Dog health.
The key figures that characterise the Pet store profile in Portugal.
66.6% are female, 33.4% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 44.4 |
| Estimated audience size | 1,418,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Pet store audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
Where the Pet store audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 10.36× | |
| 02 | Faro District | ~90K | 1.00× | |
| 03 | Lisbon District | ~400K | 0.92× | |
| 04 | Guarda District | ~20K | 0.92× | |
| 05 | Bragança District | ~20K | 0.92× | |
| 06 | Portalegre District | ~10K | 0.92× | |
| 07 | Vila Real District | ~20K | 0.91× | |
| 08 | Beja District | ~20K | 0.89× | |
| 09 | Viseu District | ~40K | 0.88× | |
| 10 | Évora District | ~20K | 0.88× | |
| 11 | Castelo Branco District | ~20K | 0.87× | |
| 12 | Viana do Castelo District | ~30K | 0.84× | |
| 13 | Azores | ~30K | 0.83× | |
| 14 | Leiria District | ~60K | 0.79× | |
| 15 | Coimbra District | ~50K | 0.77× | |
| 16 | Aveiro District | ~80K | 0.71× | |
| 17 | Setúbal District | ~100K | 0.68× | |
| 18 | Porto District | ~200K | 0.63× | |
| 19 | Santarém District | ~40K | 0.63× |
The strongest cross-interests of the Pet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog health | Pets & Animals | 4.22× | ||
| 02 | Dog collar | Pets & Animals | 4.06× | ||
| 03 | Dog harness | Pets & Animals | 3.88× | ||
| 04 | Poodle | Pets & Animals | 3.63× | ||
| 05 | British Shorthair | Pets & Animals | 3.57× | ||
| 06 | Cat play and toys | Pets & Animals | 3.56× | ||
| 07 | Persian cat | Pets & Animals | 3.43× | ||
| 08 | Chihuahua (dog) | Pets & Animals | 3.41× | ||
| 09 | Yorkshire Terrier | Pets & Animals | 3.08× | ||
| 10 | Dog walking | Pets & Animals | 2.98× | ||
| 11 | Kitten | Pets & Animals | 2.97× | ||
| 12 | Pet food | Pets & Animals | 2.88× | ||
| 13 | Dog food | Pets & Animals | 2.88× | ||
| 14 | Animal welfare | Politics & Society | 2.73× | ||
| 15 | Cat food | Pets & Animals | 2.44× | ||
| 16 | Dog breed | Pets & Animals | 2.26× | ||
| 17 | Veterinary medicine | Business & Career | 2.17× | ||
| 18 | Parenting | Kids & Family | 1.88× | ||
| 19 | Self-awareness | Health | 1.72× | ||
| 20 | Pets | Pets & Animals | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.97× | |
| Mindfulness | BALANCE | 1.35× | |
| Creativity | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Risk Appetite | THRILL | 0.90× |
Pet store has an estimated audience of 1,418,146 people in Portugal, concentrated in Lisbon District and Madeira.
66.6% of Pet store fans are female, 33.4% are male, with an average age of 44.4 years.
Pet store fans show strongest brand affinity for Dog health (4.22×), Pet food (2.88×), and Animal welfare (2.73×) over the country average.
Pet store fans in Portugal are most concentrated in Lisbon District (reach ~400K), Madeira (reach ~200K), and Porto District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Pet store itself, the audience over-indexes on Pet food (2.88×), Animal welfare (2.73×), Dog collar (4.06×), and Pets (1.54×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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