A data profile of the people who buy, follow and care about Animal welfare in Portugal — modelled from more than twelve digital signal sources. Animal welfare has an estimated audience of 1,947,906 people in Portugal.
The average Animal welfare fan in Portugal is 47.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Pet store, Pet food, Animal rights, with strongest over-indexing on Pet store (2.73× the country average).
Demographically, the Animal welfare audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Animal welfare fan in Portugal is more female, around 47.7 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Animal welfare profile in Portugal.
59.9% are female, 40.1% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 47.7 |
| Estimated audience size | 1,947,906 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 42% |
of the worldwide Animal welfare audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
Where the Animal welfare audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.12× | |
| 02 | Portalegre District | ~20K | 1.12× | |
| 03 | Guarda District | ~30K | 1.10× | |
| 04 | Beja District | ~30K | 1.08× | |
| 05 | Vila Real District | ~40K | 1.05× | |
| 06 | Évora District | ~40K | 1.05× | |
| 07 | Castelo Branco District | ~40K | 1.03× | |
| 08 | Azores | ~50K | 1.00× | |
| 09 | Viana do Castelo District | ~50K | 1.00× | |
| 10 | Viseu District | ~70K | 0.99× | |
| 11 | Madeira | ~60K | 0.98× | |
| 12 | Coimbra District | ~90K | 0.96× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Braga District | ~200K | 0.93× | |
| 16 | Faro District | ~100K | 0.93× | |
| 17 | Setúbal District | ~200K | 0.92× | |
| 18 | Porto District | ~400K | 0.87× | |
| 19 | Santarém District | ~80K | 0.87× | |
| 20 | Lisbon District | ~500K | 0.79× |
The strongest cross-interests of the Animal welfare audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet store | Pets & Animals | 2.73× | ||
| 02 | Dog grooming | Pets & Animals | 2.67× | ||
| 03 | Animal rights | Politics & Society | 2.62× | ||
| 04 | Pet food | Pets & Animals | 2.29× | ||
| 05 | Local news | News | 1.86× | ||
| 06 | Zero waste | Home & Garden | 1.82× | ||
| 07 | Hollywood | Travel & Leisure | 1.71× | ||
| 08 | vertbaudet | Fashion & Accessoires | 1.71× | ||
| 09 | Weather | Home & Garden | 1.71× | ||
| 10 | Norauto | Cars & Mobility | 1.65× | ||
| 11 | Veterinary medicine | Business & Career | 1.63× | ||
| 12 | Tooth brushing | Health | 1.61× | ||
| 13 | Eye liner | Beauty & Wellness | 1.56× | ||
| 14 | Handmade jewelry | Fashion & Accessoires | 1.53× | ||
| 15 | Flower bouquet | Home & Garden | 1.52× | ||
| 16 | Child safety seat | Kids & Family | 1.52× | ||
| 17 | Organic farming | Food & Beverages | 1.51× | ||
| 18 | Bricomarché | Home & Garden | 1.50× | ||
| 19 | Toothbrush | Beauty & Wellness | 1.50× | ||
| 20 | Lip gloss | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.48× | |
| DIY Mentality | THRILL | 1.32× | |
| Family Orientation | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Spirituality | BALANCE | 0.91× | |
| Social Media Usage | JOY | 0.95× |
Animal welfare has an estimated audience of 1,947,906 people in Portugal, concentrated in Lisbon District and Porto District.
59.9% of Animal welfare fans are female, 40.1% are male, with an average age of 47.7 years.
Animal welfare fans show strongest brand affinity for Pet store (2.73×), Pet food (2.29×), and Animal rights (2.62×) over the country average.
Animal welfare fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Animal welfare itself, the audience over-indexes on Pet food (2.29×), Animal rights (2.62×), Veterinary medicine (1.63×), and Organic farming (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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