A data profile of the people who buy, follow and care about Animal welfare in Austria — modelled from more than twelve digital signal sources. Animal welfare has an estimated audience of 1,304,694 people in Austria.
The average Animal welfare fan in Austria is 43.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Pet store, Animal rights, Pet food, with strongest over-indexing on Pet store (3.3× the country average).
Demographically, the Animal welfare audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Animal welfare fan in Austria is more female, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Animal welfare profile in Austria.
64.8% are female, 35.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 43.2 |
| Estimated audience size | 1,304,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Animal welfare audience comes from Austria.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
Where the Animal welfare audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~80K | 1.21× | |
| 02 | Vienna | ~300K | 1.13× | |
| 03 | Lower Austria | ~200K | 1.09× | |
| 04 | Burgenland | ~30K | 1.01× | |
| 05 | Styria | ~200K | 0.99× | |
| 06 | Upper Austria | ~200K | 0.98× | |
| 07 | Vorarlberg | ~40K | 0.96× | |
| 08 | Tyrol | ~80K | 0.91× | |
| 09 | Salzburg | ~80K | 0.87× |
The strongest cross-interests of the Animal welfare audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal rights | Politics & Society | 3.37× | ||
| 02 | Pet store | Pets & Animals | 3.30× | ||
| 03 | Dog grooming | Pets & Animals | 3.30× | ||
| 04 | VIER PFOTEN | Pets & Animals | 3.12× | ||
| 05 | Fressnapf | Shopping | 2.51× | ||
| 06 | Pet food | Pets & Animals | 2.34× | ||
| 07 | Veterinary medicine | Business & Career | 2.30× | ||
| 08 | MSN | News | 1.93× | ||
| 09 | Felix Baumgartner | Sports | 1.89× | ||
| 10 | Hairstyle | Beauty & Wellness | 1.81× | ||
| 11 | Happiness | Health | 1.78× | ||
| 12 | Local food | Food & Beverages | 1.75× | ||
| 13 | Drawing | Home & Garden | 1.75× | ||
| 14 | Canada | Travel & Leisure | 1.67× | ||
| 15 | Travel photography | Technology & Electronics | 1.66× | ||
| 16 | Lindsey Vonn | Sports | 1.64× | ||
| 17 | Italian cuisine | Food & Beverages | 1.63× | ||
| 18 | Hungary | Travel & Leisure | 1.61× | ||
| 19 | Lodging | Travel & Leisure | 1.56× | ||
| 20 | Bars | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.52× | |
| Community Orientation | OPEN | 1.47× | |
| Mindfulness | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Sports Activity | POWER | 0.97× | |
| Social Media Usage | JOY | 0.98× |
Animal welfare has an estimated audience of 1,304,694 people in Austria, concentrated in Vienna and Lower Austria.
64.8% of Animal welfare fans are female, 35.2% are male, with an average age of 43.2 years.
Animal welfare fans show strongest brand affinity for Pet store (3.3×), Animal rights (3.37×), and Pet food (2.34×) over the country average.
Animal welfare fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Animal welfare itself, the audience over-indexes on Animal rights (3.37×), Pet food (2.34×), Happiness (1.78×), and Fressnapf (2.51×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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