A data profile of the people who buy, follow and care about Pet food in Austria — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 1,094,939 people in Austria.
The average Pet food fan in Austria is 39.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Dog food, Pet store, Fressnapf, with strongest over-indexing on Dog food (3.73× the country average).
Demographically, the Pet food audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Pet food fan in Austria is more female, around 39.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Dog food.
The key figures that characterise the Pet food profile in Austria.
64.8% are female, 35.2% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 39.7 |
| Estimated audience size | 1,094,939 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Pet food audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
Where the Pet food audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~40K | 1.35× | |
| 02 | Vorarlberg | ~40K | 1.03× | |
| 03 | Carinthia (state) | ~60K | 1.01× | |
| 04 | Lower Austria | ~200K | 0.98× | |
| 05 | Salzburg | ~70K | 0.97× | |
| 06 | Tyrol | ~70K | 0.94× | |
| 07 | Upper Austria | ~100K | 0.93× | |
| 08 | Styria | ~100K | 0.91× | |
| 09 | Vienna | ~200K | 0.87× |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yorkshire Terrier | Pets & Animals | 4.21× | ||
| 02 | Pet store | Pets & Animals | 4.13× | ||
| 03 | Dog breeding | Pets & Animals | 4.12× | ||
| 04 | Beagle | Pets & Animals | 3.86× | ||
| 05 | Pomeranian (dog) | Pets & Animals | 3.85× | ||
| 06 | Chihuahua (dog) | Pets & Animals | 3.74× | ||
| 07 | Dog food | Pets & Animals | 3.73× | ||
| 08 | Fressnapf | Shopping | 3.72× | ||
| 09 | Pet sitting | Pets & Animals | 3.70× | ||
| 10 | Poodle | Pets & Animals | 3.58× | ||
| 11 | Dog collar | Pets & Animals | 3.54× | ||
| 12 | Dog health | Pets & Animals | 3.37× | ||
| 13 | Rabbits | Pets & Animals | 3.36× | ||
| 14 | French Bulldog | Pets & Animals | 3.27× | ||
| 15 | Dog harness | Pets & Animals | 3.25× | ||
| 16 | Cat food | Pets & Animals | 3.18× | ||
| 17 | Dog lovers | Pets & Animals | 3.08× | ||
| 18 | Dog walking | Pets & Animals | 2.98× | ||
| 19 | Dog breed | Pets & Animals | 2.96× | ||
| 20 | Animal welfare | Politics & Society | 2.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.19× | |
| Patriotism | CONSERVATISM | 1.18× | |
| Sports Activity | POWER | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.65× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.87× |
Pet food has an estimated audience of 1,094,939 people in Austria, concentrated in Vienna and Lower Austria.
64.8% of Pet food fans are female, 35.2% are male, with an average age of 39.7 years.
Pet food fans show strongest brand affinity for Dog food (3.73×), Pet store (4.13×), and Fressnapf (3.72×) over the country average.
Pet food fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Pet food itself, the audience over-indexes on Pet store (4.13×), Fressnapf (3.72×), Dog collar (3.54×), and Yorkshire Terrier (4.21×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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