A data profile of the people who buy, follow and care about Dog lovers in Austria — modelled from more than twelve digital signal sources. Dog lovers has an estimated audience of 792,793 people in Austria.
Dog lovers has an estimated audience of 792,793 people in Austria. 65.6% are female, 34.4% are male, average age 36.1. Top brand affinities: Pet store, Pet food, Siberian Husky, French Bulldog, Fressnapf.
Top brand affinities include Pet store, Pet food, Siberian Husky, with strongest over-indexing on Pet store (4.47× the country average).
Demographically, the Dog lovers audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Pet Ownership, Individualism.
The typical Dog lovers fan in Austria is more female, around 36.1 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Dog lovers profile in Austria.
65.6% are female, 34.4% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 36.1 |
| Estimated audience size | 792,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Dog lovers audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 13.5% |
| Germany | 6.6% |
The strongest cross-interests of the Dog lovers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 4.54× | ||
| 02 | Pet store | Pets & Animals | 4.47× | ||
| 03 | Siberian Husky | Pets & Animals | 4.33× | ||
| 04 | Shih Tzu | Pets & Animals | 4.32× | ||
| 05 | Beagle | Pets & Animals | 4.19× | ||
| 06 | Bulldog | Pets & Animals | 4.09× | ||
| 07 | Yorkshire Terrier | Pets & Animals | 4.01× | ||
| 08 | Labrador Retriever | Pets & Animals | 3.94× | ||
| 09 | French Bulldog | Pets & Animals | 3.92× | ||
| 10 | British Shorthair | Pets & Animals | 3.41× | ||
| 11 | Fressnapf | Shopping | 3.40× | ||
| 12 | Black cat | Pets & Animals | 3.38× | ||
| 13 | Maine Coon | Pets & Animals | 3.21× | ||
| 14 | Pet food | Pets & Animals | 3.08× | ||
| 15 | Dachshund | Pets & Animals | 2.74× | ||
| 16 | Local food | Food & Beverages | 2.30× | ||
| 17 | Renovation | Home & Garden | 1.96× | ||
| 18 | Ryanair | Travel & Leisure | 1.70× | ||
| 19 | Dogs | Pets & Animals | 1.64× | ||
| 20 | Quality of life | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.76× | |
| Individualism | JOY | 1.65× | |
| Travelling | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Tradition | CONSERVATISM | 0.73× | |
| Community Orientation | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Dog lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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