A data profile of the people who buy, follow and care about Dogs in Austria — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 1,963,590 people in Austria.
The average Dogs fan in Austria is 43.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Animal, Cats, Dog food, with strongest over-indexing on Animal (1.74× the country average).
Demographically, the Dogs audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Social Media Usage, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Dogs fan in Austria is more female, around 43.1 years old, with strong Social Media Usage tendencies and a notable affinity for Animal.
The key figures that characterise the Dogs profile in Austria.
59.4% are female, 40.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 43.1 |
| Estimated audience size | 1,963,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Dogs audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
Where the Dogs audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~300K | 1.21× | |
| 02 | Burgenland | ~50K | 1.08× | |
| 03 | Styria | ~300K | 1.07× | |
| 04 | Upper Austria | ~300K | 1.05× | |
| 05 | Vienna | ~400K | 1.04× | |
| 06 | Carinthia (state) | ~100K | 1.00× | |
| 07 | Tyrol | ~100K | 0.90× | |
| 08 | Vorarlberg | ~60K | 0.89× | |
| 09 | Salzburg | ~100K | 0.82× |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Equine therapy | Health | 3.08× | ||
| 02 | Shih Tzu | Pets & Animals | 2.97× | ||
| 03 | Siamese cat | Pets & Animals | 2.88× | ||
| 04 | Beagle | Pets & Animals | 2.87× | ||
| 05 | British Shorthair | Pets & Animals | 2.80× | ||
| 06 | Maine Coon | Pets & Animals | 2.72× | ||
| 07 | Cat play and toys | Pets & Animals | 2.68× | ||
| 08 | Poodle | Pets & Animals | 2.57× | ||
| 09 | Bulldog | Pets & Animals | 2.56× | ||
| 10 | Dachshund | Pets & Animals | 2.54× | ||
| 11 | Siberian Husky | Pets & Animals | 2.50× | ||
| 12 | Litter box | Pets & Animals | 2.43× | ||
| 13 | Chihuahua (dog) | Pets & Animals | 2.33× | ||
| 14 | Dog food | Pets & Animals | 2.31× | ||
| 15 | Golden Retriever | Pets & Animals | 2.22× | ||
| 16 | Mammal | Pets & Animals | 1.85× | ||
| 17 | Cats | Pets & Animals | 1.84× | ||
| 18 | Horses | Pets & Animals | 1.77× | ||
| 19 | Animal | Pets & Animals | 1.74× | ||
| 20 | Pet food | Pets & Animals | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.26× | |
| Sustainability | BALANCE | 1.13× | |
| Early Adopter Mentality | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.92× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Mindfulness | BALANCE | 0.95× |
Dogs has an estimated audience of 1,963,590 people in Austria, concentrated in Vienna and Lower Austria.
59.4% of Dogs fans are female, 40.6% are male, with an average age of 43.1 years.
Dogs fans show strongest brand affinity for Animal (1.74×), Cats (1.84×), and Dog food (2.31×) over the country average.
Dogs fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~300K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Dogs itself, the audience over-indexes on Cats (1.84×), Dog food (2.31×), Mammal (1.85×), and Horses (1.77×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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