A data profile of the people who buy, follow and care about Dog food in Austria — modelled from more than twelve digital signal sources. Dog food has an estimated audience of 945,494 people in Austria.
The average Dog food fan in Austria is 38.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Pet store, Pet food, Dogs, with strongest over-indexing on Pet store (5.9× the country average).
Demographically, the Dog food audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Dog food fan in Austria is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Dog food profile in Austria.
65.7% are female, 34.3% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 38.7 |
| Estimated audience size | 945,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Dog food audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
Where the Dog food audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.19× | |
| 02 | Lower Austria | ~200K | 1.17× | |
| 03 | Styria | ~100K | 1.15× | |
| 04 | Carinthia (state) | ~50K | 1.04× | |
| 05 | Vienna | ~200K | 0.96× | |
| 06 | Upper Austria | ~100K | 0.93× | |
| 07 | Tyrol | ~60K | 0.89× | |
| 08 | Vorarlberg | ~30K | 0.88× | |
| 09 | Salzburg | ~50K | 0.83× |
The strongest cross-interests of the Dog food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet store | Pets & Animals | 5.90× | ||
| 02 | Dog grooming | Pets & Animals | 4.54× | ||
| 03 | Pet food | Pets & Animals | 3.73× | ||
| 04 | Fressnapf | Shopping | 3.53× | ||
| 05 | Maine Coon | Pets & Animals | 3.28× | ||
| 06 | Black cat | Pets & Animals | 3.26× | ||
| 07 | British Shorthair | Pets & Animals | 3.17× | ||
| 08 | Veterinary medicine | Business & Career | 2.48× | ||
| 09 | Siberian Husky | Pets & Animals | 2.40× | ||
| 10 | Labrador Retriever | Pets & Animals | 2.39× | ||
| 11 | Dogs | Pets & Animals | 2.31× | ||
| 12 | Local food | Food & Beverages | 1.98× | ||
| 13 | Contemporary art | Arts & Culture | 1.90× | ||
| 14 | Renovation | Home & Garden | 1.87× | ||
| 15 | Cineplexx Cinemas | Movies & TV | 1.68× | ||
| 16 | Hornbach | Shopping | 1.66× | ||
| 17 | Ryanair | Travel & Leisure | 1.61× | ||
| 18 | Quality of life | Health | 1.56× | ||
| 19 | Austrian Airlines | Travel & Leisure | 1.53× | ||
| 20 | Concerts | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.49× | |
| Community Orientation | OPEN | 1.64× | |
| Design Affinity | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Quality Awareness | PREMIUM | 0.86× |
Dog food has an estimated audience of 945,494 people in Austria, concentrated in Vienna and Lower Austria.
65.7% of Dog food fans are female, 34.3% are male, with an average age of 38.7 years.
Dog food fans show strongest brand affinity for Pet store (5.9×), Pet food (3.73×), and Dogs (2.31×) over the country average.
Dog food fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Dog food itself, the audience over-indexes on Pet food (3.73×), Dogs (2.31×), Fressnapf (3.53×), and Hornbach (1.66×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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