Dog food Audience in Canada
Dog food has an estimated audience of 4,204,630 people in Canada. 62.9% are female, 37.1% are male, average age 39.1. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Pet food, Pet store, Do it yourself (DIY), Veterinary medicine, Golden Retriever.
The average Dog food fan in Canada is 39.1 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Pet food, Pet store, Do it yourself (DIY), with strongest over-indexing on Pet food (3.14× the country average). Demographically, the Dog food audience skews more female with an average age of 39.1, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog food fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 39.1 |
| Estimated audience size | 4,204,630 |
Audience persona
The typical Dog food fan in Canada is more female, around 39.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pet food.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,240,736 | 1.27× |
| British Columbia | 654,888 | 1.04× |
| Alberta | 633,482 | 1.22× |
| Quebec | 445,750 | 0.44× |
| Manitoba | 163,596 | 1.04× |
| Saskatchewan | 141,983 | 1.07× |
| Nova Scotia | 130,611 | 1.04× |
| New Brunswick | 122,770 | 1.26× |
| Newfoundland and Labrador | 57,004 | 0.89× |
| Prince Edward Island | 18,526 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet food | 3.14× | Pets & Animals |
| Pet store | 2.9× | Pets & Animals |
| Do it yourself (DIY) | 1.55× | Home & Garden |
| Veterinary medicine | 2.31× | Business & Career |
| Golden Retriever | 2.33× | Pets & Animals |
| Local food | 1.62× | Food & Beverages |
| Taylor Swift | 1.53× | Music & Radio |
| Etsy | 1.93× | Fashion & Accessoires |
| Dog grooming | 3.44× | Pets & Animals |
| Fine art | 1.58× | Business & Career |
| Contemporary art | 1.69× | Arts & Culture |
| Stranger Things | 1.59× | Movies & TV |
| Animal rights | 1.79× | Politics & Society |
| Millie Bobby Brown | 1.86× | Movies & TV |
| Online food ordering | 1.83× | Food & Beverages |
| Art museum | 1.53× | Arts & Culture |
| Natural skin care | 1.78× | Beauty & Wellness |
| Maine Coon | 2.47× | Pets & Animals |
| Organic farming | 1.53× | Food & Beverages |
| Art exhibition | 1.72× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.23 |
| Pet Ownership | JOY | 1.7 |
| Indulgence | JOY | 1.54 |
| Mindfulness | BALANCE | 1.29 |
| Family Orientation | CONSERVATISM | 1.27 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
See Dog food audiences in other countries
More Pets & Animals audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Dog food have in Canada?
Dog food has an estimated audience of 4,204,630 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Dog food fans?
62.9% of Dog food fans are female, 37.1% are male, with an average age of 39.1 years.
Which brands do Dog food fans like most?
Dog food fans show strongest brand affinity for Pet food (3.14×), Pet store (2.9×), and Do it yourself (DIY) (1.55×) over the country average.
Where do Dog food fans live in Canada?
Dog food fans in Canada are most concentrated in Ontario (reach 2,240,736), British Columbia (reach 654,888), and Alberta (reach 633,482). These three regions account for the largest share of the active audience.
What other brands do Dog food fans also like?
Beyond Dog food itself, the audience over-indexes on Pet store (2.9×), Do it yourself (DIY) (1.55×), Veterinary medicine (2.31×), and Golden Retriever (2.33×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.