A data profile of the people who buy, follow and care about Dog food in Canada — modelled from more than twelve digital signal sources. Dog food has an estimated audience of 4,204,630 people in Canada.
The average Dog food fan in Canada is 39.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Pet food, Pet store, Do it yourself (DIY), with strongest over-indexing on Pet food (3.14× the country average).
Demographically, the Dog food audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Dog food fan in Canada is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Dog food profile in Canada.
62.9% are female, 37.1% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 39.1 |
| Estimated audience size | 4,204,630 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Dog food audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
Where the Dog food audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.27× | |
| 02 | New Brunswick | ~100K | 1.26× | |
| 03 | Alberta | ~600K | 1.22× | |
| 04 | Saskatchewan | ~100K | 1.07× | |
| 05 | British Columbia | ~700K | 1.04× | |
| 06 | Manitoba | ~200K | 1.04× | |
| 07 | Nova Scotia | ~100K | 1.04× | |
| 08 | Prince Edward Island | ~20K | 0.90× | |
| 09 | Newfoundland and Labrador | ~60K | 0.89× | |
| 10 | Quebec | ~400K | 0.44× |
The strongest cross-interests of the Dog food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 3.44× | ||
| 02 | Pet food | Pets & Animals | 3.14× | ||
| 03 | Pet store | Pets & Animals | 2.90× | ||
| 04 | Maine Coon | Pets & Animals | 2.47× | ||
| 05 | Golden Retriever | Pets & Animals | 2.33× | ||
| 06 | Veterinary medicine | Business & Career | 2.31× | ||
| 07 | Etsy | Fashion & Accessoires | 1.93× | ||
| 08 | Millie Bobby Brown | Movies & TV | 1.86× | ||
| 09 | Online food ordering | Food & Beverages | 1.83× | ||
| 10 | Animal rights | Politics & Society | 1.79× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.78× | ||
| 12 | Art exhibition | Arts & Culture | 1.72× | ||
| 13 | Contemporary art | Arts & Culture | 1.69× | ||
| 14 | Local food | Food & Beverages | 1.62× | ||
| 15 | Stranger Things | Movies & TV | 1.59× | ||
| 16 | Fine art | Business & Career | 1.58× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 18 | Taylor Swift | Music & Radio | 1.53× | ||
| 19 | Art museum | Arts & Culture | 1.53× | ||
| 20 | Organic farming | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.70× | |
| Indulgence | JOY | 1.54× | |
| Mindfulness | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.81× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.89× |
Dog food has an estimated audience of 4,204,630 people in Canada, concentrated in Ontario and British Columbia.
62.9% of Dog food fans are female, 37.1% are male, with an average age of 39.1 years.
Dog food fans show strongest brand affinity for Pet food (3.14×), Pet store (2.9×), and Do it yourself (DIY) (1.55×) over the country average.
Dog food fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~700K), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Dog food itself, the audience over-indexes on Pet store (2.9×), Do it yourself (DIY) (1.55×), Veterinary medicine (2.31×), and Golden Retriever (2.33×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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