A data profile of the people who buy, follow and care about Dog food in Netherlands — modelled from more than twelve digital signal sources. Dog food has an estimated audience of 1,544,502 people in Netherlands.
Dog food has an estimated audience of 1,544,502 people in Netherlands. 67.3% are female, 32.7% are male, average age 42.4. Top brand affinities: Jumbo (supermarket), Pet store, WhatsApp, Rabobank, Hornbach.
Top brand affinities include Jumbo (supermarket), Pet store, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (2.33× the country average).
Demographically, the Dog food audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.
The typical Dog food fan in Netherlands is more female, around 42.4 years old, with strong Pet Ownership tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Dog food profile in Netherlands.
67.3% are female, 32.7% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 42.4 |
| Estimated audience size | 1,544,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Dog food audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
The strongest cross-interests of the Dog food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats (musical) | Music & Radio | 7.84× | ||
| 02 | Dog grooming | Pets & Animals | 5.70× | ||
| 03 | Pet store | Pets & Animals | 4.76× | ||
| 04 | Veterinary medicine | Business & Career | 4.17× | ||
| 05 | Yorkshire Terrier | Pets & Animals | 3.96× | ||
| 06 | French Bulldog | Pets & Animals | 3.57× | ||
| 07 | Dachshund | Pets & Animals | 3.57× | ||
| 08 | Bulldog | Pets & Animals | 3.55× | ||
| 09 | Golden Retriever | Pets & Animals | 3.37× | ||
| 10 | Labrador Retriever | Pets & Animals | 3.37× | ||
| 11 | Pet food | Pets & Animals | 3.08× | ||
| 12 | Digital photography | Business & Career | 2.97× | ||
| 13 | Jumbo (supermarket) | Shopping | 2.33× | ||
| 14 | Internet & Social Media | 2.12× | |||
| 15 | Hornbach | Shopping | 2.03× | ||
| 16 | Rabobank | Business & Career | 2.02× | ||
| 17 | Aldi | Shopping | 1.93× | ||
| 18 | Hair products | Beauty & Wellness | 1.90× | ||
| 19 | Bol.com | Shopping | 1.66× | ||
| 20 | Pets | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.38× | |
| Risk Appetite | THRILL | 1.62× | |
| Travelling | THRILL | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.82× | |
| Quality Awareness | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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