A data profile of the people who buy, follow and care about Pet food in Netherlands — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 1,923,485 people in Netherlands.
The average Pet food fan in Netherlands is 42.3 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include TikTok, Netherlands, Pets, with strongest over-indexing on TikTok (1.68× the country average).
Demographically, the Pet food audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Pet food fan in Netherlands is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for TikTok.
The key figures that characterise the Pet food profile in Netherlands.
66.5% are female, 33.5% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 42.3 |
| Estimated audience size | 1,923,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Pet food audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
Where the Pet food audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~400K | 1.17× | |
| 02 | Gelderland | ~300K | 1.11× | |
| 03 | Limburg | ~100K | 1.09× | |
| 04 | North Holland | ~400K | 1.08× | |
| 05 | Drenthe | ~60K | 1.03× | |
| 06 | Flevoland | ~50K | 1.01× | |
| 07 | Overijssel | ~100K | 0.99× | |
| 08 | Friesland | ~70K | 0.96× | |
| 09 | Zuid-Holland | ~400K | 0.92× | |
| 10 | Groningen | ~60K | 0.92× | |
| 11 | Utrecht | ~100K | 0.91× |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog health | Pets & Animals | 3.62× | ||
| 02 | Cat food | Pets & Animals | 3.57× | ||
| 03 | Pomeranian (dog) | Pets & Animals | 3.49× | ||
| 04 | Chihuahua (dog) | Pets & Animals | 3.34× | ||
| 05 | Pet store | Pets & Animals | 3.30× | ||
| 06 | Poodle | Pets & Animals | 3.27× | ||
| 07 | Kitten | Pets & Animals | 3.19× | ||
| 08 | Dog collar | Pets & Animals | 3.14× | ||
| 09 | Dog harness | Pets & Animals | 3.09× | ||
| 10 | Dog food | Pets & Animals | 3.08× | ||
| 11 | Dog walking | Pets & Animals | 3.04× | ||
| 12 | Golden Retriever | Pets & Animals | 2.89× | ||
| 13 | Dog lovers | Pets & Animals | 2.82× | ||
| 14 | Dog breed | Pets & Animals | 2.52× | ||
| 15 | Animal welfare | Politics & Society | 2.39× | ||
| 16 | Pets | Pets & Animals | 1.77× | ||
| 17 | TikTok | Internet & Social Media | 1.68× | ||
| 18 | Animal | Pets & Animals | 1.63× | ||
| 19 | Netherlands | Travel & Leisure | 1.62× | ||
| 20 | Movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.75× | |
| Indulgence | JOY | 1.22× | |
| Early Adopter Mentality | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Urban Lifestyle | OPEN | 0.82× | |
| Travelling | THRILL | 0.83× |
Pet food has an estimated audience of 1,923,485 people in Netherlands, concentrated in Zuid-Holland and North Holland.
66.5% of Pet food fans are female, 33.5% are male, with an average age of 42.3 years.
Pet food fans show strongest brand affinity for TikTok (1.68×), Netherlands (1.62×), and Pets (1.77×) over the country average.
Pet food fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pet food itself, the audience over-indexes on Netherlands (1.62×), Pets (1.77×), Movies (1.56×), and Pet store (3.3×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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