A data profile of the people who buy, follow and care about Horses in Austria — modelled from more than twelve digital signal sources. Horses has an estimated audience of 1,360,142 people in Austria.
The average Horses fan in Austria is 39.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Pets, Hornbach, with strongest over-indexing on Billa (supermarket) (1.52× the country average).
Demographically, the Horses audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Horses fan in Austria is more female, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Horses profile in Austria.
61.8% are female, 38.2% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 39.7 |
| Estimated audience size | 1,360,142 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Horses audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
Where the Horses audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~100K | 1.50× | |
| 02 | Upper Austria | ~200K | 1.02× | |
| 03 | Vienna | ~300K | 0.98× | |
| 04 | Tyrol | ~90K | 0.98× | |
| 05 | Lower Austria | ~200K | 0.96× | |
| 06 | Vorarlberg | ~50K | 0.95× | |
| 07 | Carinthia (state) | ~60K | 0.93× | |
| 08 | Styria | ~200K | 0.90× | |
| 09 | Burgenland | ~30K | 0.90× |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TripAdvisor | Travel & Leisure | 2.95× | ||
| 02 | Job interview | Business & Career | 2.63× | ||
| 03 | Cruises | Travel & Leisure | 2.41× | ||
| 04 | Lieferando.de | Food & Beverages | 2.33× | ||
| 05 | Italian cuisine | Food & Beverages | 2.31× | ||
| 06 | Hobby | Home & Garden | 1.96× | ||
| 07 | Toys | Games | 1.79× | ||
| 08 | Politics | Politics & Society | 1.78× | ||
| 09 | Dogs | Pets & Animals | 1.77× | ||
| 10 | Hornbach | Shopping | 1.75× | ||
| 11 | Blues music | Music & Radio | 1.75× | ||
| 12 | Cineplexx Cinemas | Movies & TV | 1.71× | ||
| 13 | Pet food | Pets & Animals | 1.71× | ||
| 14 | Hair products | Beauty & Wellness | 1.67× | ||
| 15 | Austrian Airlines | Travel & Leisure | 1.63× | ||
| 16 | Internet & Social Media | 1.57× | |||
| 17 | Wikipedia | Internet & Social Media | 1.53× | ||
| 18 | Electronics | Technology & Electronics | 1.53× | ||
| 19 | Billa (supermarket) | Shopping | 1.52× | ||
| 20 | Pets | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.66× | |
| Community Orientation | OPEN | 1.60× | |
| Patriotism | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Urban Lifestyle | OPEN | 0.95× |
Horses has an estimated audience of 1,360,142 people in Austria, concentrated in Vienna and Lower Austria.
61.8% of Horses fans are female, 38.2% are male, with an average age of 39.7 years.
Horses fans show strongest brand affinity for Billa (supermarket) (1.52×), Pets (1.5×), and Hornbach (1.75×) over the country average.
Horses fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Horses itself, the audience over-indexes on Pets (1.5×), Hornbach (1.75×), WhatsApp (1.57×), and Austrian Airlines (1.63×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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