A data profile of the people who buy, follow and care about Pets in Austria — modelled from more than twelve digital signal sources. Pets has an estimated audience of 3,275,613 people in Austria.
The average Pets fan in Austria is 40.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Culture, Dogs, Cats, with strongest over-indexing on Culture (1.5× the country average).
Demographically, the Pets audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 9 regions tracked by Rascasse.
The typical Pets fan in Austria is more female, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Culture.
The key figures that characterise the Pets profile in Austria.
58.0% are female, 42.0% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 40.8 |
| Estimated audience size | 3,275,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Pets audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.4% |
Where the Pets audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~700K | 1.09× | |
| 02 | Upper Austria | ~500K | 1.06× | |
| 03 | Tyrol | ~200K | 1.06× | |
| 04 | Lower Austria | ~500K | 1.05× | |
| 05 | Styria | ~400K | 1.02× | |
| 06 | Vorarlberg | ~100K | 1.01× | |
| 07 | Salzburg | ~200K | 0.95× | |
| 08 | Carinthia (state) | ~200K | 0.94× | |
| 09 | Burgenland | ~80K | 0.92× |
The strongest cross-interests of the Pets audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dogs | Pets & Animals | 1.68× | ||
| 02 | Nine Black Alps | Music & Radio | 1.68× | ||
| 03 | Cats | Pets & Animals | 1.66× | ||
| 04 | Mammal | Pets & Animals | 1.55× | ||
| 05 | Blouse | Fashion & Accessoires | 1.55× | ||
| 06 | Dreamies | Pets & Animals | 1.55× | ||
| 07 | Widowspeak | Music & Radio | 1.55× | ||
| 08 | Lower Dens | Music & Radio | 1.55× | ||
| 09 | Fear of Men | Music & Radio | 1.55× | ||
| 10 | Osaka Punch | Music & Radio | 1.55× | ||
| 11 | Frankenbok | Music & Radio | 1.55× | ||
| 12 | Choir Boy | Music & Radio | 1.55× | ||
| 13 | Mass media | Business & Career | 1.53× | ||
| 14 | Information | Technology & Electronics | 1.53× | ||
| 15 | Tamaryn | Music & Radio | 1.53× | ||
| 16 | Still Corners | Music & Radio | 1.52× | ||
| 17 | Culture | Literature | 1.50× | ||
| 18 | Horses | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.18× | |
| Price Sensitivity | PREMIUM | 1.06× | |
| Mindfulness | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.49× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Travelling | THRILL | 0.71× |
Pets has an estimated audience of 3,275,613 people in Austria, concentrated in Vienna and Lower Austria.
58.0% of Pets fans are female, 42.0% are male, with an average age of 40.8 years.
Pets fans show strongest brand affinity for Culture (1.5×), Dogs (1.68×), and Cats (1.66×) over the country average.
Pets fans in Austria are most concentrated in Vienna (reach ~700K), Lower Austria (reach ~500K), and Upper Austria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pets itself, the audience over-indexes on Dogs (1.68×), Cats (1.66×), Mammal (1.55×), and Horses (1.5×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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