A data profile of the people who buy, follow and care about Horses in Netherlands — modelled from more than twelve digital signal sources. Horses has an estimated audience of 2,997,041 people in Netherlands.
Horses has an estimated audience of 2,997,041 people in Netherlands. 62.2% are female, 37.8% are male, average age 44.2. Top brand affinities: Jumbo (supermarket), Rabobank, Hornbach, WhatsApp, Pets.
Top brand affinities include Jumbo (supermarket), Rabobank, Hornbach, with strongest over-indexing on Jumbo (supermarket) (1.89× the country average).
Demographically, the Horses audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Horses fan in Netherlands is more female, around 44.2 years old, with strong Pet Ownership tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Horses profile in Netherlands.
62.2% are female, 37.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 44.2 |
| Estimated audience size | 2,997,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Horses audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 3.47× | ||
| 02 | Sunweb | Travel & Leisure | 2.58× | ||
| 03 | Real property | Home & Garden | 2.22× | ||
| 04 | Cruises | Travel & Leisure | 2.00× | ||
| 05 | Marktplaats.nl | Shopping | 1.97× | ||
| 06 | Jumbo (supermarket) | Shopping | 1.89× | ||
| 07 | Pet store | Pets & Animals | 1.83× | ||
| 08 | Internet & Social Media | 1.79× | |||
| 09 | Hornbach | Shopping | 1.77× | ||
| 10 | Charity and causes | Business & Career | 1.77× | ||
| 11 | Rabobank | Business & Career | 1.74× | ||
| 12 | Bol.com | Shopping | 1.72× | ||
| 13 | Hair products | Beauty & Wellness | 1.69× | ||
| 14 | VakantieVeilingen | Travel & Leisure | 1.66× | ||
| 15 | Pets | Pets & Animals | 1.64× | ||
| 16 | TUI | Travel & Leisure | 1.62× | ||
| 17 | Aldi | Shopping | 1.57× | ||
| 18 | Black Friday (shopping) | Shopping | 1.56× | ||
| 19 | Wikipedia | Internet & Social Media | 1.54× | ||
| 20 | Zoo | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.64× | |
| Community Orientation | OPEN | 1.47× | |
| Risk Appetite | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Price Sensitivity | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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