A data profile of the people who buy, follow and care about Horses in Brazil — modelled from more than twelve digital signal sources. Horses has an estimated audience of 13,878,926 people in Brazil.
Horses has an estimated audience of 13,878,926 people in Brazil. 52.4% are female, 47.6% are male, average age 40.4. Top brand affinities: Medicine, Hip hop music, WebMotors, Real property, Public transport.
Top brand affinities include Medicine, Hip hop music, WebMotors, with strongest over-indexing on Medicine (1.51× the country average).
Demographically, the Horses audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Pet Ownership.
The typical Horses fan in Brazil is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Medicine.
The key figures that characterise the Horses profile in Brazil.
52.4% are female, 47.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 40.4 |
| Estimated audience size | 13,878,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Horses audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet sitting | Pets & Animals | 2.83× | ||
| 02 | John Deere | Cars & Mobility | 1.94× | ||
| 03 | Minivans | Cars & Mobility | 1.80× | ||
| 04 | American Pit Bull Terrier | Pets & Animals | 1.75× | ||
| 05 | Border Collie | Pets & Animals | 1.66× | ||
| 06 | Beagle | Pets & Animals | 1.64× | ||
| 07 | WebMotors | Cars & Mobility | 1.63× | ||
| 08 | Reptiles | Pets & Animals | 1.63× | ||
| 09 | Labrador | Pets & Animals | 1.63× | ||
| 10 | Hip hop music | Music & Radio | 1.60× | ||
| 11 | Bulldog | Pets & Animals | 1.60× | ||
| 12 | Labrador Retriever | Pets & Animals | 1.58× | ||
| 13 | Yorkshire Terrier | Pets & Animals | 1.56× | ||
| 14 | Real property | Home & Garden | 1.55× | ||
| 15 | Poodle | Pets & Animals | 1.54× | ||
| 16 | Rottweiler | Pets & Animals | 1.54× | ||
| 17 | iCarros | Cars & Mobility | 1.53× | ||
| 18 | Medicine | Business & Career | 1.51× | ||
| 19 | Shih Tzu | Pets & Animals | 1.51× | ||
| 20 | Public transport | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Pet Ownership | JOY | 1.19× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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