Horses Audience in Brazil
Horses has an estimated audience of 13,878,926 people in Brazil. 52.4% are female, 47.6% are male, average age 40.4. Top brand affinities: Polo Ralph Lauren, Sport Club do Recife, Telegram, Electrolux, Steam.
Top brand affinities include Polo Ralph Lauren, Sport Club do Recife, Telegram, with strongest over-indexing on Polo Ralph Lauren (14.91× the country average). Demographically, the Horses audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Tradition.
Category: Pets & Animals · Type: Topic · Subtype: Record label
Demographics of Horses fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 40.4 |
| Estimated audience size | 13,878,926 |
Audience persona
The typical Horses fan in Brazil is balanced, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 14.91× | Fashion & Accessoires |
| Sport Club do Recife | 1.96× | Sports |
| Telegram | 2.18× | Internet & Social Media |
| Electrolux | 2.04× | Home & Garden |
| Steam | 2.29× | Games |
| Real property | 1.64× | Home & Garden |
| TripAdvisor | 2.11× | Travel & Leisure |
| Sportingbet | 1.67× | Sports |
| Michael Jackson | 2.23× | Music & Radio |
| Havaianas | 1.78× | Fashion & Accessoires |
| Mixed martial arts | 2.03× | Sports |
| Xiaomi | 1.95× | Technology & Electronics |
| BTS | 1.71× | Music & Radio |
| JBL | 2.14× | Technology & Electronics |
| Ariana Grande | 2.12× | Music & Radio |
| Oral-B | 3.09× | Beauty & Wellness |
| Pet sitting | 3.12× | Pets & Animals |
| Kayak | 2.32× | Travel & Leisure |
| Buffet | 1.57× | Food & Beverages |
| ESPN | 2.37× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.21 |
| Tradition | CONSERVATISM | 1.2 |
| Creativity | OPEN | 1.19 |
| Pet Ownership | JOY | 1.18 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Design Affinity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
See Horses audiences in other countries
More Record label audiences in Brazil
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- Playlist (1,678,445)
- Riot! (1,345,200)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.