Rascasse Audience Intelligence

Horses Audience in Canada

A data profile of the people who buy, follow and care about Horses in Canada — modelled from more than twelve digital signal sources. Horses has an estimated audience of 6,205,102 people in Canada.

#237among Topic in Canada#6in Pets & Animals

The average Horses fan in Canada is 41.7 years old, more female, and lives primarily in Ontario.

The audience is concentrated in Ontario, British Columbia, Alberta.

Top brand affinities include Real property, Veterinary medicine, Non-alcoholic beverage, with strongest over-indexing on Real property (1.55× the country average).

Demographically, the Horses audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical Horses fan in Canada is more female, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Real property.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horses profile in Canada.

Audience size
6.2M
in Canada
Gender
56.1%♀
43.9% male
Age
41.7
average years
Country rank
#342
Topic in Canada
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horses fans

56.1% are female, 43.9% are male, average age 41.7.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Horses audience in Canada
MetricValue
Female56.1%
Male43.9%
Average age41.7
Estimated audience size6,205,102
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Horses audience in Canada
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Horses audience comes from Canada.

Worldwide audience distribution share by country for Horses
CountryShare
United States22.7%
United Kingdom5.3%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horses audience in Canada is strongest.

Fig. 05

Top regions by affinity

Horses fans by region: top regions in Canada
#RegionReachAffinity×
01Alberta~1M1.34×
02Manitoba~300K1.22×
03British Columbia~1M1.20×
04Saskatchewan~200K1.19×
05Ontario~3M1.16×
06Nova Scotia~200K1.05×
07New Brunswick~100K0.95×
08Prince Edward Island~20K0.81×
09Newfoundland and Labrador~60K0.68×
10Quebec~700K0.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horses audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires2.41×
02SanrioBusiness & Career2.12×
03FentyBeautyBeauty & Wellness2.00×
04Malcolm in the MiddleMovies & TV1.80×
05FertilizerHome & Garden1.75×
06Mineral waterFood & Beverages1.75×
07Veterinary medicineBusiness & Career1.74×
08Josh BrolinMovies & TV1.69×
09AllkpopMusic & Radio1.69×
10Non-alcoholic beverageFood & Beverages1.67×
11Sandra BullockMovies & TV1.63×
12Dog groomingPets & Animals1.61×
13Urban agricultureBusiness & Career1.60×
14Benjamin MooreHome & Garden1.59×
15Truck camperCars & Mobility1.59×
16Real propertyHome & Garden1.55×
17BohemianismFashion & Accessoires1.52×
18Zoe SaldanaMovies & TV1.51×
19realtor.comHome & Garden1.51×
20La SenzaFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horses audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.32×
IndividualismJOY1.23×
ExtroversionTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horses audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Price SensitivityPREMIUM0.80×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horses have in Canada?

Horses has an estimated audience of 6,205,102 people in Canada, concentrated in Ontario and British Columbia.

02

What is the gender split and age of Horses fans?

56.1% of Horses fans are female, 43.9% are male, with an average age of 41.7 years.

03

Which brands do Horses fans like most?

Horses fans show strongest brand affinity for Real property (1.55×), Veterinary medicine (1.74×), and Non-alcoholic beverage (1.67×) over the country average.

04

Where do Horses fans live in Canada?

Horses fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~1M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Horses fans also like?

Beyond Horses itself, the audience over-indexes on Veterinary medicine (1.74×), Non-alcoholic beverage (1.67×), Princess Polly (2.41×), and Fertilizer (1.75×) compared to the Canada average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Canada

See Horses audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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