A data profile of the people who buy, follow and care about VakantieVeilingen in Netherlands — modelled from more than twelve digital signal sources. VakantieVeilingen has an estimated audience of 1,786,656 people in Netherlands.
The average VakantieVeilingen fan in Netherlands is 40.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include Coolblue, Bol.com, Hornbach, with strongest over-indexing on Coolblue (5.38× the country average).
Demographically, the VakantieVeilingen audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Individualism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical VakantieVeilingen fan in Netherlands is more female, around 40.9 years old, with strong Individualism tendencies and a notable affinity for Coolblue.
The key figures that characterise the VakantieVeilingen profile in Netherlands.
65.2% are female, 34.8% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 40.9 |
| Estimated audience size | 1,786,656 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 19% |
of the worldwide VakantieVeilingen audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 69.7% |
| Belgium | 22.5% |
| Germany | 4.9% |
Where the VakantieVeilingen audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~80K | 1.23× | |
| 02 | Drenthe | ~70K | 1.20× | |
| 03 | Gelderland | ~300K | 1.19× | |
| 04 | Flevoland | ~60K | 1.17× | |
| 05 | Overijssel | ~100K | 1.12× | |
| 06 | North Brabant | ~300K | 1.06× | |
| 07 | Limburg | ~100K | 0.95× | |
| 08 | Zuid-Holland | ~400K | 0.93× | |
| 09 | Groningen | ~60K | 0.92× | |
| 10 | Zeeland | ~30K | 0.80× | |
| 11 | Utrecht | ~100K | 0.73× | |
| 12 | North Holland | ~200K | 0.69× |
The strongest cross-interests of the VakantieVeilingen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coolblue | Shopping | 5.38× | ||
| 02 | Weekendjeweg | Travel & Leisure | 4.38× | ||
| 03 | Bol.com | Shopping | 3.71× | ||
| 04 | Hornbach | Shopping | 2.74× | ||
| 05 | Aldi | Shopping | 2.01× | ||
| 06 | Primark | Shopping | 1.95× | ||
| 07 | Kruidvat | Shopping | 1.88× | ||
| 08 | Feyenoord | Sports | 1.87× | ||
| 09 | Kwantum | Home & Garden | 1.72× | ||
| 10 | RTL Nieuws | Movies & TV | 1.68× | ||
| 11 | Voetbalprimeur | Sports | 1.67× | ||
| 12 | Furniture | Home & Garden | 1.63× | ||
| 13 | Vehicles | Cars & Mobility | 1.62× | ||
| 14 | Beauty | Beauty & Wellness | 1.61× | ||
| 15 | Albert Heijn | Shopping | 1.60× | ||
| 16 | Live events | Music & Radio | 1.57× | ||
| 17 | IKEA | Home & Garden | 1.56× | ||
| 18 | PSV Eindhoven | Sports | 1.54× | ||
| 19 | Lidl | Shopping | 1.54× | ||
| 20 | Online shopping | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.65× | |
| Price Sensitivity | PREMIUM | 1.50× | |
| Patriotism | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.64× | |
| Social Media Usage | JOY | 1.05× | |
| Healthy Lifestyle | BALANCE | 1.16× |
VakantieVeilingen has an estimated audience of 1,786,656 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
65.2% of VakantieVeilingen fans are female, 34.8% are male, with an average age of 40.9 years.
VakantieVeilingen fans show strongest brand affinity for Coolblue (5.38×), Bol.com (3.71×), and Hornbach (2.74×) over the country average.
VakantieVeilingen fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Brabant (reach ~300K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond VakantieVeilingen itself, the audience over-indexes on Bol.com (3.71×), Hornbach (2.74×), Feyenoord (1.87×), and Aldi (2.01×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for VakantieVeilingen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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