A data profile of the people who buy, follow and care about Vehicles in Netherlands — modelled from more than twelve digital signal sources. Vehicles has an estimated audience of 7,888,516 people in Netherlands.
The average Vehicles fan in Netherlands is 43.5 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Hyundai Elantra, Woodworking machine, with strongest over-indexing on Hyundai Elantra (1.53× the country average).
Demographically, the Vehicles audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 12 regions tracked by Rascasse.
The typical Vehicles fan in Netherlands is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Hyundai Elantra.
The key figures that characterise the Vehicles profile in Netherlands.
48.0% are female, 52.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 43.5 |
| Estimated audience size | 7,888,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Vehicles audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.3% |
| Italy | 4.5% |
Where the Vehicles audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2.5M | 1.56× | |
| 02 | Zuid-Holland | ~2M | 1.21× | |
| 03 | North Brabant | ~1.5M | 1.15× | |
| 04 | Flevoland | ~200K | 1.07× | |
| 05 | Gelderland | ~1M | 1.01× | |
| 06 | Overijssel | ~600K | 1.00× | |
| 07 | Utrecht | ~600K | 0.93× | |
| 08 | Friesland | ~300K | 0.93× | |
| 09 | Groningen | ~300K | 0.93× | |
| 10 | Drenthe | ~200K | 0.92× | |
| 11 | Limburg | ~500K | 0.91× | |
| 12 | Zeeland | ~200K | 0.89× |
The strongest cross-interests of the Vehicles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Woodworking machine | Home & Garden | 1.59× | ||
| 02 | Hyundai Elantra | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Urban Lifestyle | OPEN | 0.70× | |
| Travelling | THRILL | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.39× | |
| Need for Security | CONSERVATISM | 0.44× | |
| Healthy Lifestyle | BALANCE | 0.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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