Vehicles Audience in Mexico
Vehicles has an estimated audience of 12,927,865 people in Mexico. 44.2% are female, 55.8% are male, average age 34.4. Top regions: State of Mexico, Distrito Federal, Baja California.
The average Vehicles fan in Mexico is 34.4 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Baja California. Demographically, the Vehicles audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster
Demographics of Vehicles fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 34.4 |
| Estimated audience size | 12,927,865 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,945,613 | 1.1× |
| Distrito Federal | 1,587,803 | 0.93× |
| Baja California | 1,288,669 | 2.4× |
| Jalisco | 1,181,098 | 1.24× |
| Nuevo Leon | 1,047,115 | 1.35× |
| Chihuahua | 732,593 | 1.64× |
| Puebla | 668,866 | 0.97× |
| Guanajuato | 582,260 | 0.95× |
| Veracruz (state) | 531,386 | 0.7× |
| Coahuila de Zaragoza | 451,850 | 1.17× |
| Michoacan de Ocampo | 391,628 | 0.88× |
| Chiapas | 280,705 | 0.72× |
| Hidalgo | 256,698 | 0.82× |
| Yucatan | 250,353 | 0.93× |
| Sinaloa | 240,790 | 0.7× |
| Oaxaca | 229,392 | 0.64× |
| Guerrero | 225,977 | 0.69× |
| Aguascalientes | 185,609 | 1.13× |
| Morelos | 166,390 | 0.74× |
| Durango | 164,808 | 0.92× |
| Zacatecas | 152,244 | 0.93× |
| Nayarit | 147,840 | 1.18× |
| Baja California Sur | 141,013 | 1.37× |
| Tlaxcala | 92,254 | 0.62× |
| Colima | 60,796 | 0.73× |
| Campeche | 53,855 | 0.55× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.52 |
| Mindfulness | BALANCE | 2.41 |
| Risk Appetite | THRILL | 2.33 |
| Luxury Orientation | PREMIUM | 2.19 |
| Family Orientation | CONSERVATISM | 2.04 |
| Quality Awareness | PREMIUM | 1.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.3% |
| Italy | 4.5% |
See Vehicles audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.