Dogs Audience in Canada
Dogs has an estimated audience of 10,895,208 people in Canada. 56.0% are female, 44.0% are male, average age 42.9. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Albany Great Danes, Italian Kennel Club, Der Hundeprofi.
The average Dogs fan in Canada is 42.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Albany Great Danes, Italian Kennel Club, Der Hundeprofi, with strongest over-indexing on Albany Great Danes (1.51× the country average). Demographically, the Dogs audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 10 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dogs fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.9 |
| Estimated audience size | 10,895,208 |
Audience persona
The typical Dogs fan in Canada is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Albany Great Danes.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,769,597 | 1.26× |
| British Columbia | 2,074,666 | 1.27× |
| Alberta | 1,588,427 | 1.18× |
| Quebec | 1,129,409 | 0.43× |
| Manitoba | 506,422 | 1.24× |
| Saskatchewan | 380,958 | 1.1× |
| Nova Scotia | 320,134 | 0.99× |
| New Brunswick | 259,720 | 1.03× |
| Newfoundland and Labrador | 132,707 | 0.8× |
| Prince Edward Island | 39,824 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Albany Great Danes | 1.51× | Sports |
| Italian Kennel Club | 1.54× | Pets & Animals |
| Der Hundeprofi | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.02 |
| Urban Lifestyle | OPEN | 0.94 |
| Patriotism | CONSERVATISM | 0.94 |
| Price Sensitivity | PREMIUM | 0.93 |
| Career Orientation | POWER | 0.92 |
| Need for Security | CONSERVATISM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
See Dogs audiences in other countries
More Pets & Animals audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Dogs have in Canada?
Dogs has an estimated audience of 10,895,208 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Dogs fans?
56.0% of Dogs fans are female, 44.0% are male, with an average age of 42.9 years.
Which brands do Dogs fans like most?
Dogs fans show strongest brand affinity for Albany Great Danes (1.51×), Italian Kennel Club (1.54×), and Der Hundeprofi (1.56×) over the country average.
Where do Dogs fans live in Canada?
Dogs fans in Canada are most concentrated in Ontario (reach 5,769,597), British Columbia (reach 2,074,666), and Alberta (reach 1,588,427). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.