A data profile of the people who buy, follow and care about Dogs in Canada — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 10,895,208 people in Canada.
The average Dogs fan in Canada is 42.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Albany Great Danes, Italian Kennel Club, Der Hundeprofi, with strongest over-indexing on Albany Great Danes (1.51× the country average).
Demographically, the Dogs audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 10 regions tracked by Rascasse.
The typical Dogs fan in Canada is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Albany Great Danes.
The key figures that characterise the Dogs profile in Canada.
56.0% are female, 44.0% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.9 |
| Estimated audience size | 10,895,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Dogs audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
Where the Dogs audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2M | 1.27× | |
| 02 | Ontario | ~6M | 1.26× | |
| 03 | Manitoba | ~500K | 1.24× | |
| 04 | Alberta | ~1.5M | 1.18× | |
| 05 | Saskatchewan | ~400K | 1.10× | |
| 06 | New Brunswick | ~300K | 1.03× | |
| 07 | Nova Scotia | ~300K | 0.99× | |
| 08 | Newfoundland and Labrador | ~100K | 0.80× | |
| 09 | Prince Edward Island | ~40K | 0.74× | |
| 10 | Quebec | ~1M | 0.43× |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Der Hundeprofi | Movies & TV | 1.56× | ||
| 02 | Italian Kennel Club | Pets & Animals | 1.54× | ||
| 03 | Albany Great Danes | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.02× | |
| Urban Lifestyle | OPEN | 0.94× | |
| Patriotism | CONSERVATISM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.72× | |
| Travelling | THRILL | 0.73× | |
| Spirituality | BALANCE | 0.81× |
Dogs has an estimated audience of 10,895,208 people in Canada, concentrated in Ontario and British Columbia.
56.0% of Dogs fans are female, 44.0% are male, with an average age of 42.9 years.
Dogs fans show strongest brand affinity for Albany Great Danes (1.51×), Italian Kennel Club (1.54×), and Der Hundeprofi (1.56×) over the country average.
Dogs fans in Canada are most concentrated in Ontario (reach ~6M), British Columbia (reach ~2M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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