A data profile of the people who buy, follow and care about Dogs in Mexico — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 10,013,441 people in Mexico.
Dogs has an estimated audience of 10,013,441 people in Mexico. 51.9% are female, 48.1% are male, average age 34.1. Top brand affinities: L'Bel.
Top brand affinities include L'Bel, with strongest over-indexing on L'Bel (1.51× the country average).
Demographically, the Dogs audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Extroversion, Creativity.
The typical Dogs fan in Mexico is balanced, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for L'Bel.
The key figures that characterise the Dogs profile in Mexico.
51.9% are female, 48.1% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 34.1 |
| Estimated audience size | 10,013,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Dogs audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | L'Bel | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.94× | |
| Creativity | OPEN | 0.93× | |
| DIY Mentality | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.76× | |
| Sustainability | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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