Dogs Audience in Mexico
Dogs has an estimated audience of 10,013,441 people in Mexico. 51.9% are female, 48.1% are male, average age 34.1. Top brand affinities: L'Bel.
Top brand affinities include L'Bel, with strongest over-indexing on L'Bel (1.51× the country average). Demographically, the Dogs audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
Category: Pets & Animals · Type: Topic
Demographics of Dogs fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 34.1 |
| Estimated audience size | 10,013,441 |
Audience persona
The typical Dogs fan in Mexico is balanced, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for L'Bel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| L'Bel | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2 |
| Price Sensitivity | PREMIUM | 1.82 |
| Design Affinity | PREMIUM | 1.82 |
| Risk Appetite | THRILL | 1.62 |
| Pet Ownership | JOY | 1.51 |
| Spirituality | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
See Dogs audiences in other countries
More Pets & Animals audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.