A data profile of the people who buy, follow and care about Travel photography in Austria — modelled from more than twelve digital signal sources. Travel photography has an estimated audience of 850,125 people in Austria.
The average Travel photography fan in Austria is 38.8 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Nature photography, Landscape photography, Outdoor Photographer, with strongest over-indexing on Nature photography (4.94× the country average).
Demographically, the Travel photography audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Travel photography fan in Austria is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Nature photography.
The key figures that characterise the Travel photography profile in Austria.
52.9% are female, 47.1% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 38.8 |
| Estimated audience size | 850,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Travel photography audience comes from Austria.
| Country | Share |
|---|---|
| Japan | 12.8% |
| United States | 12.7% |
| China | 11.7% |
Where the Travel photography audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~60K | 1.03× | |
| 02 | Upper Austria | ~100K | 1.02× | |
| 03 | Carinthia (state) | ~40K | 1.01× | |
| 04 | Burgenland | ~20K | 1.01× | |
| 05 | Vorarlberg | ~30K | 1.00× | |
| 06 | Lower Austria | ~100K | 0.99× | |
| 07 | Tyrol | ~60K | 0.99× | |
| 08 | Styria | ~100K | 0.97× | |
| 09 | Vienna | ~200K | 0.93× |
The strongest cross-interests of the Travel photography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outdoor Photographer | Arts & Culture | 5.15× | ||
| 02 | Landscape photography | Technology & Electronics | 5.08× | ||
| 03 | Nature photography | Technology & Electronics | 4.94× | ||
| 04 | Street photography | Technology & Electronics | 4.22× | ||
| 05 | Wildlife photography | Technology & Electronics | 4.19× | ||
| 06 | Fine-art photography | Technology & Electronics | 3.82× | ||
| 07 | Digital photography | Business & Career | 3.71× | ||
| 08 | Backpacking (travel) | Travel & Leisure | 3.14× | ||
| 09 | Outdoor enthusiast | Sports | 2.89× | ||
| 10 | Travel Adventures | Travel & Leisure | 2.81× | ||
| 11 | Hiking boot | Fashion & Accessoires | 2.77× | ||
| 12 | Wildlife | Travel & Leisure | 2.54× | ||
| 13 | Photographer | Technology & Electronics | 2.47× | ||
| 14 | Photograph | Technology & Electronics | 2.37× | ||
| 15 | Adventure | Travel & Leisure | 2.20× | ||
| 16 | Self care | Health | 2.19× | ||
| 17 | Booking.com | Travel & Leisure | 2.05× | ||
| 18 | Holiday | Travel & Leisure | 2.02× | ||
| 19 | Airbnb | Travel & Leisure | 1.74× | ||
| 20 | Vacations | Travel & Leisure | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.90× | |
| Sustainability | BALANCE | 1.52× | |
| Price Sensitivity | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Urban Lifestyle | OPEN | 0.66× | |
| Need for Security | CONSERVATISM | 0.81× |
Travel photography has an estimated audience of 850,125 people in Austria, concentrated in Vienna and Lower Austria.
52.9% of Travel photography fans are female, 47.1% are male, with an average age of 38.8 years.
Travel photography fans show strongest brand affinity for Nature photography (4.94×), Landscape photography (5.08×), and Outdoor Photographer (5.15×) over the country average.
Travel photography fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Travel photography itself, the audience over-indexes on Landscape photography (5.08×), Outdoor Photographer (5.15×), Street photography (4.22×), and Wildlife photography (4.19×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Travel photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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