A data profile of the people who buy, follow and care about Landscape photography in Austria — modelled from more than twelve digital signal sources. Landscape photography has an estimated audience of 820,953 people in Austria.
The average Landscape photography fan in Austria is 39.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Wildlife photography, Travel photography, Hiking boot, with strongest over-indexing on Wildlife photography (7.2× the country average).
Demographically, the Landscape photography audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Travelling, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Landscape photography fan in Austria is balanced, around 39.1 years old, with strong Travelling tendencies and a notable affinity for Wildlife photography.
The key figures that characterise the Landscape photography profile in Austria.
52.2% are female, 47.8% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 39.1 |
| Estimated audience size | 820,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Landscape photography audience comes from Austria.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 13.0% |
| China | 9.4% |
Where the Landscape photography audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~20K | 1.06× | |
| 02 | Vorarlberg | ~30K | 1.03× | |
| 03 | Upper Austria | ~100K | 1.02× | |
| 04 | Carinthia (state) | ~40K | 1.01× | |
| 05 | Salzburg | ~50K | 0.99× | |
| 06 | Tyrol | ~60K | 0.97× | |
| 07 | Styria | ~100K | 0.96× | |
| 08 | Lower Austria | ~100K | 0.94× | |
| 09 | Vienna | ~100K | 0.84× |
The strongest cross-interests of the Landscape photography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wildlife photography | Technology & Electronics | 7.20× | ||
| 02 | Travel photography | Technology & Electronics | 5.08× | ||
| 03 | Travel Blogger | Travel & Leisure | 4.40× | ||
| 04 | Fine-art photography | Technology & Electronics | 3.49× | ||
| 05 | Hiking boot | Fashion & Accessoires | 3.05× | ||
| 06 | Backpacking (travel) | Travel & Leisure | 2.78× | ||
| 07 | Digital photography | Business & Career | 2.58× | ||
| 08 | Beagle | Pets & Animals | 2.56× | ||
| 09 | First-time buyer | Shopping | 2.55× | ||
| 10 | Outdoors | Travel & Leisure | 2.49× | ||
| 11 | Pet store | Pets & Animals | 2.32× | ||
| 12 | Renovation | Home & Garden | 2.15× | ||
| 13 | Modern art | Arts & Culture | 2.12× | ||
| 14 | Skyscanner | Travel & Leisure | 2.12× | ||
| 15 | Contemporary art | Arts & Culture | 2.05× | ||
| 16 | Local food | Food & Beverages | 2.01× | ||
| 17 | Ryanair | Travel & Leisure | 1.89× | ||
| 18 | Beaches | Travel & Leisure | 1.85× | ||
| 19 | Ski resort | Travel & Leisure | 1.78× | ||
| 20 | Self-love | Health | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.47× | |
| Pet Ownership | JOY | 1.90× | |
| Luxury Orientation | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Family Orientation | CONSERVATISM | 0.72× | |
| Extroversion | THRILL | 0.81× |
Landscape photography has an estimated audience of 820,953 people in Austria, concentrated in Vienna and Lower Austria.
52.2% of Landscape photography fans are female, 47.8% are male, with an average age of 39.1 years.
Landscape photography fans show strongest brand affinity for Wildlife photography (7.2×), Travel photography (5.08×), and Hiking boot (3.05×) over the country average.
Landscape photography fans in Austria are most concentrated in Vienna (reach ~100K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Landscape photography itself, the audience over-indexes on Travel photography (5.08×), Hiking boot (3.05×), Fine-art photography (3.49×), and Ryanair (1.89×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Landscape photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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