A data profile of the people who buy, follow and care about Hiking boot in Austria — modelled from more than twelve digital signal sources. Hiking boot has an estimated audience of 786,179 people in Austria.
The average Hiking boot fan in Austria is 42.9 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Google Maps, Hiking equipment, Kleine Zeitung, with strongest over-indexing on Google Maps (2.18× the country average).
Demographically, the Hiking boot audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Hiking boot fan in Austria is more female, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
The key figures that characterise the Hiking boot profile in Austria.
55.4% are female, 44.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.9 |
| Estimated audience size | 786,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Hiking boot audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 13.0% |
| Germany | 7.6% |
Where the Hiking boot audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~20K | 1.06× | |
| 02 | Vienna | ~200K | 1.05× | |
| 03 | Tyrol | ~60K | 1.05× | |
| 04 | Salzburg | ~50K | 1.02× | |
| 05 | Carinthia (state) | ~40K | 1.02× | |
| 06 | Vorarlberg | ~30K | 1.02× | |
| 07 | Upper Austria | ~100K | 0.93× | |
| 08 | Lower Austria | ~100K | 0.92× | |
| 09 | Styria | ~90K | 0.90× |
The strongest cross-interests of the Hiking boot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hiking equipment | Sports | 7.12× | ||
| 02 | Cross-country skiing | Sports | 6.38× | ||
| 03 | OUTDOOR ADVENTURE | Games | 5.33× | ||
| 04 | Backpacking (travel) | Travel & Leisure | 4.83× | ||
| 05 | Extreme sport | Sports | 3.86× | ||
| 06 | Outdoor Photographer | Arts & Culture | 3.71× | ||
| 07 | Backcountry skiing | Sports | 3.57× | ||
| 08 | Outdoor enthusiast | Sports | 3.17× | ||
| 09 | Travel Adventures | Travel & Leisure | 3.09× | ||
| 10 | Max Verstappen | Sports | 2.75× | ||
| 11 | Winter sport | Sports | 2.50× | ||
| 12 | Health & wellness | Health | 2.41× | ||
| 13 | Adventure | Travel & Leisure | 2.31× | ||
| 14 | Airbnb | Travel & Leisure | 2.28× | ||
| 15 | Google Maps | Internet & Social Media | 2.18× | ||
| 16 | Admiral Bundesliga | Sports | 1.91× | ||
| 17 | FIFA World Cup | Sports | 1.78× | ||
| 18 | Nature | Home & Garden | 1.72× | ||
| 19 | Fitness and wellness | Sports | 1.59× | ||
| 20 | Kleine Zeitung | News | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.05× | |
| Price Sensitivity | PREMIUM | 1.98× | |
| Sustainability | BALANCE | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.47× | |
| Early Adopter Mentality | POWER | 0.55× | |
| Urban Lifestyle | OPEN | 1.01× |
Hiking boot has an estimated audience of 786,179 people in Austria, concentrated in Vienna and Lower Austria.
55.4% of Hiking boot fans are female, 44.6% are male, with an average age of 42.9 years.
Hiking boot fans show strongest brand affinity for Google Maps (2.18×), Hiking equipment (7.12×), and Kleine Zeitung (1.58×) over the country average.
Hiking boot fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Hiking boot itself, the audience over-indexes on Hiking equipment (7.12×), Kleine Zeitung (1.58×), Admiral Bundesliga (1.91×), and Backpacking (travel) (4.83×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Hiking boot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.