A data profile of the people who buy, follow and care about Outdoor enthusiast in Austria — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 1,168,466 people in Austria.
Outdoor enthusiast has an estimated audience of 1,168,466 people in Austria. 48.2% are female, 51.8% are male, average age 42.9. Top brand affinities: Hiking boot, Travel photography, Lindsey Vonn, Outdoors, Ryanair.
Top brand affinities include Hiking boot, Travel photography, Lindsey Vonn, with strongest over-indexing on Hiking boot (3.17× the country average).
Demographically, the Outdoor enthusiast audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Outdoor enthusiast fan in Austria is balanced, around 42.9 years old, with strong Travelling tendencies and a notable affinity for Hiking boot.
The key figures that characterise the Outdoor enthusiast profile in Austria.
48.2% are female, 51.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 42.9 |
| Estimated audience size | 1,168,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Outdoor enthusiast audience comes from Austria.
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arc'teryx | Fashion & Accessoires | 3.71× | ||
| 02 | Outdoors | Travel & Leisure | 3.27× | ||
| 03 | Hiking boot | Fashion & Accessoires | 3.17× | ||
| 04 | Travel photography | Technology & Electronics | 2.89× | ||
| 05 | Backpacking (travel) | Travel & Leisure | 2.88× | ||
| 06 | Wildlife photography | Technology & Electronics | 2.66× | ||
| 07 | Fine-art photography | Technology & Electronics | 2.44× | ||
| 08 | First-time buyer | Shopping | 2.44× | ||
| 09 | Lindsey Vonn | Sports | 2.10× | ||
| 10 | TripAdvisor | Travel & Leisure | 2.09× | ||
| 11 | Renovation | Home & Garden | 2.07× | ||
| 12 | Lodging | Travel & Leisure | 2.03× | ||
| 13 | Ski resort | Travel & Leisure | 2.01× | ||
| 14 | Local food | Food & Beverages | 1.91× | ||
| 15 | Ryanair | Travel & Leisure | 1.78× | ||
| 16 | Beaches | Travel & Leisure | 1.65× | ||
| 17 | Felix Baumgartner | Sports | 1.64× | ||
| 18 | Vacations | Travel & Leisure | 1.58× | ||
| 19 | Czech Republic | Travel & Leisure | 1.51× | ||
| 20 | Alpine skiing | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.99× | |
| Design Affinity | PREMIUM | 1.47× | |
| Luxury Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.80× | |
| Tradition | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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