A data profile of the people who buy, follow and care about Outdoor enthusiast in Netherlands — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 2,084,768 people in Netherlands.
The average Outdoor enthusiast fan in Netherlands is 48.3 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Walking, Nature, ABN AMRO, with strongest over-indexing on Walking (4.05× the country average).
Demographically, the Outdoor enthusiast audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Travelling, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.
The typical Outdoor enthusiast fan in Netherlands is balanced, around 48.3 years old, with strong Travelling tendencies and a notable affinity for Walking.
The key figures that characterise the Outdoor enthusiast profile in Netherlands.
53.9% are female, 46.1% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 48.3 |
| Estimated audience size | 2,084,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 46% |
of the worldwide Outdoor enthusiast audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
Where the Outdoor enthusiast audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~300K | 1.04× | |
| 02 | North Holland | ~400K | 0.99× | |
| 03 | Zuid-Holland | ~500K | 0.97× |
The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 4.05× | ||
| 02 | Outdoors | Travel & Leisure | 3.65× | ||
| 03 | Ski resort | Travel & Leisure | 3.56× | ||
| 04 | Alpine skiing | Sports | 3.19× | ||
| 05 | Wildlife photography | Technology & Electronics | 3.11× | ||
| 06 | Refrigerator | Home & Garden | 2.81× | ||
| 07 | Digital photography | Business & Career | 2.71× | ||
| 08 | Travel photography | Technology & Electronics | 2.56× | ||
| 09 | Ryanair | Travel & Leisure | 2.32× | ||
| 10 | Center Parcs | Travel & Leisure | 2.10× | ||
| 11 | Nature | Home & Garden | 1.89× | ||
| 12 | ABN AMRO | Business & Career | 1.82× | ||
| 13 | Belgium | Travel & Leisure | 1.76× | ||
| 14 | Vacations | Travel & Leisure | 1.72× | ||
| 15 | Psychology | Business & Career | 1.71× | ||
| 16 | Family | Kids & Family | 1.61× | ||
| 17 | Etos | Health | 1.60× | ||
| 18 | Ziggo | Technology & Electronics | 1.53× | ||
| 19 | Canada | Travel & Leisure | 1.52× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.22× | |
| Sports Activity | POWER | 1.68× | |
| Sustainability | BALANCE | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.72× | |
| Convenience Orientation | PREMIUM | 0.75× | |
| Tradition | CONSERVATISM | 0.87× |
Outdoor enthusiast has an estimated audience of 2,084,768 people in Netherlands, concentrated in Zuid-Holland and North Holland.
53.9% of Outdoor enthusiast fans are female, 46.1% are male, with an average age of 48.3 years.
Outdoor enthusiast fans show strongest brand affinity for Walking (4.05×), Nature (1.89×), and ABN AMRO (1.82×) over the country average.
Outdoor enthusiast fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Outdoor enthusiast itself, the audience over-indexes on Nature (1.89×), ABN AMRO (1.82×), Ski resort (3.56×), and Outdoors (3.65×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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