A data profile of the people who buy, follow and care about Alpine skiing in Netherlands — modelled from more than twelve digital signal sources. Alpine skiing has an estimated audience of 1,504,354 people in Netherlands.
The average Alpine skiing fan in Netherlands is 40.7 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Ski resort, Winter sport, Jutta Leerdam, with strongest over-indexing on Ski resort (9.65× the country average).
Demographically, the Alpine skiing audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Alpine skiing fan in Netherlands is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Ski resort.
The key figures that characterise the Alpine skiing profile in Netherlands.
51.1% are female, 48.9% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 40.7 |
| Estimated audience size | 1,504,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Alpine skiing audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 13.4% |
| Germany | 8.9% |
Where the Alpine skiing audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.28× | |
| 02 | Zuid-Holland | ~400K | 1.16× | |
| 03 | Groningen | ~50K | 1.01× | |
| 04 | Zeeland | ~30K | 1.01× | |
| 05 | Friesland | ~60K | 1.00× | |
| 06 | Flevoland | ~40K | 1.00× | |
| 07 | Drenthe | ~50K | 0.99× | |
| 08 | Utrecht | ~100K | 0.97× | |
| 09 | Overijssel | ~100K | 0.97× | |
| 10 | Limburg | ~100K | 0.97× | |
| 11 | North Brabant | ~200K | 0.96× | |
| 12 | Gelderland | ~200K | 0.96× |
The strongest cross-interests of the Alpine skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freeskiing | Sports | 14.57× | ||
| 02 | Freestyle skiing | Sports | 13.44× | ||
| 03 | Cross-country skiing | Sports | 12.68× | ||
| 04 | Ski resort | Travel & Leisure | 9.65× | ||
| 05 | Sledding | Sports | 9.11× | ||
| 06 | Winter sport | Sports | 7.15× | ||
| 07 | Backcountry skiing | Sports | 7.14× | ||
| 08 | Ski touring | Sports | 6.91× | ||
| 09 | Snowboard | Sports | 6.73× | ||
| 10 | Ski mountaineering | Sports | 6.18× | ||
| 11 | Winter Olympic Games | Sports | 6.01× | ||
| 12 | Snow | Travel & Leisure | 4.84× | ||
| 13 | Kjeld Nuis | Sports | 4.80× | ||
| 14 | Ice skating | Sports | 4.69× | ||
| 15 | Jutta Leerdam | Sports | 3.49× | ||
| 16 | Femke Kok | Sports | 3.49× | ||
| 17 | Ski | Sports | 3.34× | ||
| 18 | Outdoor enthusiast | Sports | 3.19× | ||
| 19 | FIFA World Cup | Sports | 1.79× | ||
| 20 | Amsterdam | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.64× | |
| Healthy Lifestyle | BALANCE | 1.44× | |
| Price Sensitivity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Individualism | JOY | 0.91× | |
| Urban Lifestyle | OPEN | 0.92× |
Alpine skiing has an estimated audience of 1,504,354 people in Netherlands, concentrated in Zuid-Holland and North Holland.
51.1% of Alpine skiing fans are female, 48.9% are male, with an average age of 40.7 years.
Alpine skiing fans show strongest brand affinity for Ski resort (9.65×), Winter sport (7.15×), and Jutta Leerdam (3.49×) over the country average.
Alpine skiing fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Alpine skiing itself, the audience over-indexes on Winter sport (7.15×), Jutta Leerdam (3.49×), Freestyle skiing (13.44×), and Snowboard (6.73×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Alpine skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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