Rascasse Audience Intelligence

Ski Audience in Netherlands

A data profile of the people who buy, follow and care about Ski in Netherlands — modelled from more than twelve digital signal sources. Ski has an estimated audience of 1,779,343 people in Netherlands.

#395among Topic in Netherlands#54in Sports

Ski has an estimated audience of 1,779,343 people in Netherlands. Top brand affinities: Voetbalprimeur, Albert Heijn, voetbalzone, Bol.com, Voetbal International.

Top brand affinities include Voetbalprimeur, Albert Heijn, voetbalzone, with strongest over-indexing on Voetbalprimeur (2.37× the country average).

The typical Ski fan in Netherlands shows strong Sports Activity tendencies and a notable affinity for Voetbalprimeur.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Ski profile in Netherlands.

Audience size
1.8M
in Netherlands
Country rank
#647
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ski fans

Fig. 02

Gender split

Demographic split for Ski audience in Netherlands
MetricValue
Estimated audience size1,779,343
Fig. 04

Worldwide distribution

1.9%

of the worldwide Ski audience comes from Netherlands.

Worldwide audience distribution share by country for Ski
CountryShare
United States19.4%
Germany7.2%
France6.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ski audience
#·InterestCategoryAffinity×
01Ski resortTravel & Leisure3.50×
02Alpine skiingSports3.34×
03BabyparkShopping3.24×
04Loods 5Home & Garden2.89×
05SnowboardingSports2.80×
06Isabel MarantFashion & Accessoires2.65×
07VoetbalprimeurSports2.37×
08RV parkCars & Mobility2.36×
09Voetbal InternationalSports2.31×
10Electric guitarMusic & Radio2.23×
11voetbalzoneSports2.15×
12Real propertyHome & Garden2.01×
13Bicycle touringSports1.87×
14Bol.comShopping1.85×
15MotorsportCars & Mobility1.82×
16ScootersCars & Mobility1.78×
17VakantieVeilingenTravel & Leisure1.72×
18Albert HeijnShopping1.65×
19FestivalMusic & Radio1.55×
20LingerieFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ski audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.41×
PatriotismCONSERVATISM1.32×
SustainabilityBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ski audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.80×
TraditionCONSERVATISM0.81×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Netherlands

See Ski audiences in other countries

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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