A data profile of the people who buy, follow and care about Ski in Canada — modelled from more than twelve digital signal sources. Ski has an estimated audience of 3,913,333 people in Canada.
Ski fans in Canada are concentrated in Quebec, with strong brand affinity for Ice Hockey World Championships.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Ice Hockey World Championships, Ski resort, Alpine skiing, with strongest over-indexing on Ice Hockey World Championships (1.54× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Ski fan in Canada shows strong Quality Awareness tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Ski profile in Canada.
| Metric | Value |
|---|---|
| Estimated audience size | 3,913,333 |
of the worldwide Ski audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 7.2% |
| France | 6.2% |
Where the Ski audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2.5M | 2.68× | |
| 02 | British Columbia | ~700K | 1.19× | |
| 03 | Ontario | ~2M | 1.08× | |
| 04 | Alberta | ~500K | 1.05× | |
| 05 | New Brunswick | ~80K | 0.92× | |
| 06 | Nova Scotia | ~100K | 0.83× | |
| 07 | Prince Edward Island | ~10K | 0.77× | |
| 08 | Saskatchewan | ~80K | 0.62× | |
| 09 | Manitoba | ~90K | 0.61× | |
| 10 | Newfoundland and Labrador | ~30K | 0.46× |
The strongest cross-interests of the Ski audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 4.35× | ||
| 02 | Ski resort | Travel & Leisure | 3.03× | ||
| 03 | Alpine skiing | Sports | 2.94× | ||
| 04 | Arc'teryx | Fashion & Accessoires | 2.63× | ||
| 05 | Patagonia | Fashion & Accessoires | 2.59× | ||
| 06 | Jake Paul | Internet & Social Media | 2.49× | ||
| 07 | Snowboarding | Sports | 2.36× | ||
| 08 | Family car | Cars & Mobility | 2.27× | ||
| 09 | JD Sports | Shopping | 2.06× | ||
| 10 | The North Face | Fashion & Accessoires | 2.04× | ||
| 11 | Winter Olympic Games | Sports | 1.95× | ||
| 12 | Standup paddleboarding | Sports | 1.80× | ||
| 13 | Colorado Avalanche | Sports | 1.72× | ||
| 14 | Bath and Bodyworks | Shopping | 1.69× | ||
| 15 | Bad Bunny | Music & Radio | 1.68× | ||
| 16 | Golf Channel | Sports | 1.58× | ||
| 17 | Kayak | Travel & Leisure | 1.56× | ||
| 18 | Ice Hockey World Championships | Sports | 1.54× | ||
| 19 | Ice skating | Sports | 1.54× | ||
| 20 | Real property | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.41× | |
| Indulgence | JOY | 1.35× | |
| Sports Activity | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.74× | |
| Creativity | OPEN | 0.81× | |
| Mindfulness | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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