Rascasse Audience Intelligence

Ski Audience in Italy

A data profile of the people who buy, follow and care about Ski in Italy — modelled from more than twelve digital signal sources. Ski has an estimated audience of 5,459,047 people in Italy.

#839among Topic in Italy#87in Sports

Ski has an estimated audience of 5,459,047 people in Italy. Top brand affinities: Ski mountaineering, Ski resort, Alpine skiing, Bouldering, Matthew McConaughey.

Top brand affinities include Ski mountaineering, Ski resort, Alpine skiing, with strongest over-indexing on Ski mountaineering (5.45× the country average).

The typical Ski fan in Italy shows strong Risk Appetite tendencies and a notable affinity for Ski mountaineering.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ski profile in Italy.

Audience size
5.5M
in Italy
Country rank
#1198
Topic in Italy
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ski fans

Fig. 02

Gender split

Demographic split for Ski audience in Italy
MetricValue
Estimated audience size5,459,047
Fig. 04

Worldwide distribution

5.9%

of the worldwide Ski audience comes from Italy.

Worldwide audience distribution share by country for Ski
CountryShare
United States19.4%
Germany7.2%
France6.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ski audience
#·InterestCategoryAffinity×
01Ski mountaineeringSports5.45×
02BoulderingSports5.04×
03Matthew McConaugheyMovies & TV4.70×
04Ski resortTravel & Leisure3.63×
05FIS Alpine Ski World CupSports2.88×
06SkechersFashion & Accessoires2.87×
07Hiking bootFashion & Accessoires2.79×
08Alpine skiingSports2.44×
09Robert RedfordMovies & TV2.26×
10Extreme sportSports2.21×
11SnowboardingSports2.11×
12DAZNMovies & TV2.01×
13GymnasticsSports1.87×
14The Championships, WimbledonSports1.86×
15Plug-in hybridCars & Mobility1.84×
16Motorcycle helmetCars & Mobility1.77×
17Novak DjokovicSports1.69×
18CrossFitSports1.69×
19Wildlife photographyTechnology & Electronics1.65×
20Luxury real estateBusiness & Career1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ski audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.42×
Sports ActivityPOWER1.34×
Career OrientationPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ski audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
TraditionCONSERVATISM0.78×
SpiritualityBALANCE0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Italy

See Ski audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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