Rascasse Audience Intelligence

Ski Audience in United States

A data profile of the people who buy, follow and care about Ski in United States — modelled from more than twelve digital signal sources. Ski has an estimated audience of 17,922,857 people in United States.

#1299among Topic in United States#127in Sports

Ski fans in United States are concentrated in California, with strong brand affinity for Planet Fitness.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Planet Fitness, Alpine skiing, Ski resort, with strongest over-indexing on Planet Fitness (3.34× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ski fan in United States shows strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ski profile in United States.

Audience size
17.9M
in United States
Country rank
#1891
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ski fans

Fig. 02

Gender split

Demographic split for Ski audience in United States
MetricValue
Estimated audience size17,922,857
Fig. 04

Worldwide distribution

19.4%

of the worldwide Ski audience comes from United States.

Worldwide audience distribution share by country for Ski
CountryShare
United States19.4%
Germany7.2%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ski audience in United States is strongest.

Fig. 05

Top regions by affinity

Ski fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K3.25×
02Montana~100K2.16×
03New Hampshire~100K2.03×
04Colorado~500K1.82×
05Massachusetts~600K1.74×
06Utah~300K1.70×
07Alaska~60K1.67×
08Maine~100K1.61×
09Connecticut~300K1.42×
10Idaho~100K1.35×
11Wyoming~40K1.35×
12Washington~500K1.29×
13New York~1.5M1.26×
14Minnesota~300K1.10×
15New Jersey~500K1.09×
16Virginia~500K1.09×
17Rhode Island~60K1.09×
18Pennsylvania~600K1.07×
19Michigan~500K1.04×
20Wisconsin~300K1.04×
21New Mexico~90K1.03×
22Oregon~200K0.98×
23Washington, District of Columbia~50K0.98×
24Illinois~500K0.89×
25North Dakota~30K0.89×
26Maryland~300K0.86×
27West Virginia~70K0.85×
28Nevada~100K0.78×
29California~1.5M0.77×
30North Carolina~400K0.73×
31Indiana~200K0.71×
32Ohio~400K0.69×
33Iowa~100K0.68×
34Delaware~30K0.68×
35Kentucky~100K0.66×
36Hawaii~50K0.65×
37Georgia~300K0.60×
38Arizona~200K0.60×
39Nebraska~50K0.59×
40Texas~900K0.58×
41South Carolina~200K0.58×
42Missouri~200K0.56×
43Kansas~80K0.56×
44Florida~700K0.55×
45Tennessee~200K0.54×
46Oklahoma~100K0.52×
47Alabama~100K0.48×
48Louisiana~100K0.47×
49Arkansas~70K0.46×
50Mississippi~70K0.46×
Fig. 06

Affinity by region

Affinity by region — Ski, United States
0.46×1.00×3.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ski audience
#·InterestCategoryAffinity×
01Alpine skiingSports4.64×
02ClarinetMusic & Radio4.31×
03SaxophoneMusic & Radio4.24×
04Ski resortTravel & Leisure4.21×
05CelloMusic & Radio3.80×
06Diaper bagKids & Family3.45×
07Lindsey VonnSports3.45×
08LabradorPets & Animals3.43×
09Planet FitnessSports3.34×
10Miniature SchnauzerPets & Animals3.17×
11ViolinMusic & Radio2.82×
12Bass guitarMusic & Radio2.77×
13Extreme sportSports2.73×
14Tabletop gameGames2.56×
15MetaphysicsBusiness & Career2.39×
16Acoustic guitarMusic & Radio2.21×
17Dog harnessPets & Animals1.98×
18NBA FinalsSports1.83×
19Musical instrumentMusic & Radio1.64×
20FIFA World CupSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ski audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
Risk AppetiteTHRILL1.80×
SustainabilityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ski audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.76×
ExtroversionTHRILL0.76×
SpiritualityBALANCE0.79×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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