Ski Audience in United States
Ski has an estimated audience of 17,922,857 people in United States. Top regions: California, New York, Texas. Top brand affinities: Product design, Vocal harmony, Historic site, Alaska, Urban Outfitters.
Ski fans in United States are concentrated in California, with strong brand affinity for Product design. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Vocal harmony, Historic site, with strongest over-indexing on Product design (3.61× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Video game
Demographics of Ski fans
| Metric | Value |
|---|---|
| Estimated audience size | 17,922,857 |
Audience persona
The typical Ski fan in United States shows strong Sports Activity tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,698,790 | 0.86× |
| New York | 1,325,589 | 1.32× |
| Texas | 928,437 | 0.6× |
| Florida | 699,885 | 0.58× |
| Massachusetts | 625,318 | 1.77× |
| Pennsylvania | 603,444 | 1× |
| Colorado | 577,568 | 2.04× |
| Virginia | 572,944 | 1.31× |
| Illinois | 558,189 | 0.93× |
| Michigan | 514,775 | 1.1× |
| New Jersey | 510,497 | 1.12× |
| Washington | 510,021 | 1.42× |
| North Carolina | 404,073 | 0.75× |
| Ohio | 370,967 | 0.67× |
| Georgia | 343,086 | 0.62× |
| Utah | 292,944 | 1.83× |
| Wisconsin | 273,887 | 1.02× |
| Maryland | 270,987 | 0.88× |
| Minnesota | 265,375 | 1.03× |
| Connecticut | 254,789 | 1.42× |
| Arizona | 224,043 | 0.61× |
| Indiana | 221,908 | 0.68× |
| Oregon | 215,931 | 1.05× |
| Tennessee | 189,348 | 0.53× |
| Missouri | 156,672 | 0.54× |
| South Carolina | 153,202 | 0.57× |
| New Hampshire | 143,437 | 2.03× |
| Nevada | 139,688 | 0.81× |
| Kentucky | 139,329 | 0.62× |
| Idaho | 128,034 | 1.42× |
| Montana | 108,350 | 2.18× |
| Alabama | 104,789 | 0.42× |
| Oklahoma | 100,144 | 0.5× |
| Maine | 97,793 | 1.52× |
| New Mexico | 97,120 | 1.08× |
| Vermont | 95,261 | 3.03× |
| Louisiana | 93,984 | 0.41× |
| Iowa | 90,881 | 0.62× |
| Kansas | 73,828 | 0.52× |
| West Virginia | 65,743 | 0.79× |
| Rhode Island | 60,195 | 1.06× |
| Arkansas | 58,646 | 0.4× |
| Mississippi | 57,694 | 0.39× |
| Alaska | 57,556 | 1.5× |
| Washington, District of Columbia | 56,342 | 1.05× |
| Nebraska | 48,011 | 0.53× |
| Hawaii | 43,366 | 0.56× |
| Wyoming | 34,478 | 1.3× |
| North Dakota | 29,556 | 0.8× |
| Delaware | 29,472 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.61× | Business & Career |
| Vocal harmony | 7.45× | Music & Radio |
| Historic site | 6.69× | Arts & Culture |
| Alaska | 2.14× | Travel & Leisure |
| Urban Outfitters | 2.22× | Shopping |
| JDSU | 3.51× | Business & Career |
| Home construction | 1.62× | Home & Garden |
| Embroidery Library | 14.8× | Home & Garden |
| Nebraska Cornhuskers football | 3.41× | Sports |
| Governor of Michigan | 6.7× | Politics & Society |
| Natural rubber | 1.87× | Cars & Mobility |
| Grinch | 3.45× | Movies & TV |
| Hipster | 8.03× | Politics & Society |
| Home equity | 1.64× | Home & Garden |
| Staycation | 2.55× | Home & Garden |
| Fairy godmother | 5.49× | Literature |
| Goop | 3.91× | Internet & Social Media |
| Jesse Plemons | 2.49× | Movies & TV |
| Bank account | 1.78× | Business & Career |
| Mathcore | 5.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.17 |
| Sustainability | BALANCE | 2.13 |
| Luxury Orientation | PREMIUM | 1.79 |
| Risk Appetite | THRILL | 1.69 |
| Travelling | THRILL | 1.62 |
| Patriotism | CONSERVATISM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 7.2% |
| France | 6.2% |
See Ski audiences in other countries
More Video game audiences in United States
- Breaking news (73,625,268)
- Rings of Saturn (41,917,477)
- Beetlejuice (41,569,291)
- Housekeeping (25,980,968)
- Crossword (17,651,059)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.