Ski Audience in United States

Ski has an estimated audience of 17,922,857 people in United States. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Maps, Indeed.com, Microblogging.

Ski fans in United States are concentrated in California, with strong brand affinity for Autism Awareness. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Maps, with strongest over-indexing on Autism Awareness (19.03× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Video game

Demographics of Ski fans

Demographic split for Ski audience in United States
MetricValue
Estimated audience size17,922,857

Audience persona

The typical Ski fan in United States shows strong Sports Activity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Ski in United States
RegionReachAffinity
California1,698,7900.86×
New York1,325,5891.32×
Texas928,4370.6×
Florida699,8850.58×
Massachusetts625,3181.77×
Pennsylvania603,4441×
Colorado577,5682.04×
Virginia572,9441.31×
Illinois558,1890.93×
Michigan514,7751.1×
New Jersey510,4971.12×
Washington510,0211.42×
North Carolina404,0730.75×
Ohio370,9670.67×
Georgia343,0860.62×
Utah292,9441.83×
Wisconsin273,8871.02×
Maryland270,9870.88×
Minnesota265,3751.03×
Connecticut254,7891.42×
Arizona224,0430.61×
Indiana221,9080.68×
Oregon215,9311.05×
Tennessee189,3480.53×
Missouri156,6720.54×
South Carolina153,2020.57×
New Hampshire143,4372.03×
Nevada139,6880.81×
Kentucky139,3290.62×
Idaho128,0341.42×
Montana108,3502.18×
Alabama104,7890.42×
Oklahoma100,1440.5×
Maine97,7931.52×
New Mexico97,1201.08×
Vermont95,2613.03×
Louisiana93,9840.41×
Iowa90,8810.62×
Kansas73,8280.52×
West Virginia65,7430.79×
Rhode Island60,1951.06×
Arkansas58,6460.4×
Mississippi57,6940.39×
Alaska57,5561.5×
Washington, District of Columbia56,3421.05×
Nebraska48,0110.53×
Hawaii43,3660.56×
Wyoming34,4781.3×
North Dakota29,5560.8×
Delaware29,4720.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ski audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Maps7.02×Internet & Social Media
Indeed.com6.75×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Enterprise Rent-A-Car7.33×Cars & Mobility
Capital One4.72×Business & Career
Google News6.43×News
Income tax13.19×Business & Career
Alpine skiing7.85×Sports
Planet Fitness4.08×Sports
Apple Store8×Shopping
Honda Motorcycles16.87×Cars & Mobility
CarGurus5.28×Cars & Mobility
Aaron Rodgers5.3×Sports
AccuWeather5.21×Home & Garden
DuckDuckGo7.28×Internet & Social Media
JD Sports10.22×Shopping
Subway Surfers13.29×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ski audience
TraitClusterScore
Sports ActivityPOWER2.17
SustainabilityBALANCE2.13
Luxury OrientationPREMIUM1.79
Risk AppetiteTHRILL1.69
TravellingTHRILL1.62
PatriotismCONSERVATISM1.49

Worldwide distribution

Worldwide audience distribution share by country for Ski
CountryShare
United States19.4%
Germany7.2%
France6.2%

See Ski audiences in other countries

More Video game audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.