Rascasse Audience Intelligence

Ski Audience in Germany

A data profile of the people who buy, follow and care about Ski in Germany — modelled from more than twelve digital signal sources. Ski has an estimated audience of 6,681,904 people in Germany.

#423among Topic in Germany#56in Sports

Ski fans in Germany are concentrated in Bayern, with strong brand affinity for Ski resort.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Ski resort, House music, Bouldering, with strongest over-indexing on Ski resort (3.71× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ski fan in Germany shows strong Risk Appetite tendencies and a notable affinity for Ski resort.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ski profile in Germany.

Audience size
6.7M
in Germany
Country rank
#689
Topic in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ski fans

Fig. 02

Gender split

Demographic split for Ski audience in Germany
MetricValue
Estimated audience size6,681,904
Fig. 04

Worldwide distribution

7.2%

of the worldwide Ski audience comes from Germany.

Worldwide audience distribution share by country for Ski
CountryShare
United States19.4%
Germany7.2%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ski audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ski fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~2M1.88×
02Baden-Württemberg~1.5M1.41×
03Sachsen~400K1.36×
04Thüringen~200K1.15×
05Hessen~600K1.13×
06Rheinland-Pfalz~300K0.99×
07Berlin~300K0.96×
08Brandenburg~200K0.92×
09Saarland~70K0.90×
10Nordrhein-Westfalen~1.5M0.86×
11Sachsen-Anhalt~100K0.83×
12Hamburg~100K0.81×
13Niedersachsen~500K0.79×
14Mecklenburg-Vorpommern~90K0.74×
15Schleswig-Holstein~200K0.68×
16Bremen~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Ski, Germany
0.68×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ski audience
#·InterestCategoryAffinity×
01BoulderingSports5.34×
02DressageSports4.16×
03Ski resortTravel & Leisure3.71×
04DairyFood & Beverages2.70×
05Ski mountaineeringSports2.65×
06Electric guitarMusic & Radio2.63×
07Deutsch lernenBusiness & Career2.55×
08Chihuahua (dog)Pets & Animals2.38×
09PianoMusic & Radio2.31×
10House musicMusic & Radio2.20×
11Extreme sportSports2.16×
12Shih TzuPets & Animals2.14×
13Yorkshire TerrierPets & Animals2.04×
14Alpine skiingSports1.99×
15Property finderHome & Garden1.97×
16Siberian HuskyPets & Animals1.96×
17Labrador RetrieverPets & Animals1.93×
18Musical instrumentMusic & Radio1.92×
19French BulldogPets & Animals1.92×
20IHF World Men's Handball ChampionshipSports1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ski audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.57×
Quality AwarenessPREMIUM1.51×
Community OrientationOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ski audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.79×
CreativityOPEN0.87×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Ski audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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