Ski Audience in Germany
Ski has an estimated audience of 6,681,904 people in Germany. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Ski resort, Transfermarkt, Tagesschau, IHF World Men's Handball Championship, Spiegel Online.
Ski fans in Germany are concentrated in Bayern, with strong brand affinity for Ski resort. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Ski resort, Transfermarkt, Tagesschau, with strongest over-indexing on Ski resort (3.99× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Video game
Demographics of Ski fans
| Metric | Value |
|---|---|
| Estimated audience size | 6,681,904 |
Audience persona
The typical Ski fan in Germany shows strong Sports Activity tendencies and a notable affinity for Ski resort.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,084,630 | 1.94× |
| Baden-Württemberg | 1,344,218 | 1.47× |
| Nordrhein-Westfalen | 1,273,704 | 0.87× |
| Hessen | 601,721 | 1.18× |
| Niedersachsen | 507,653 | 0.78× |
| Sachsen | 456,719 | 1.39× |
| Rheinland-Pfalz | 339,767 | 1.01× |
| Berlin | 292,582 | 0.98× |
| Brandenburg | 177,611 | 0.86× |
| Thüringen | 175,157 | 1.03× |
| Schleswig-Holstein | 162,250 | 0.68× |
| Sachsen-Anhalt | 138,464 | 0.8× |
| Hamburg | 123,469 | 0.82× |
| Mecklenburg-Vorpommern | 84,406 | 0.66× |
| Saarland | 74,845 | 0.91× |
| Bremen | 34,911 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ski resort | 3.99× | Travel & Leisure |
| Transfermarkt | 2.38× | Sports |
| Tagesschau | 1.64× | Movies & TV |
| IHF World Men's Handball Championship | 2.98× | Sports |
| Spiegel Online | 1.67× | News |
| Dressage | 4.98× | Sports |
| FIFA World Cup | 1.51× | Sports |
| Alpine skiing | 2.35× | Sports |
| Airbnb | 1.6× | Travel & Leisure |
| Livemusic | 2.07× | Music & Radio |
| Street photography | 2.46× | Technology & Electronics |
| Bouldering | 4.5× | Sports |
| Flower bouquet | 2.43× | Home & Garden |
| House music | 1.75× | Music & Radio |
| Succulent plant | 2.88× | Home & Garden |
| Deutschrap | 2.42× | Music & Radio |
| French Bulldog | 2.05× | Pets & Animals |
| Dairy | 2.88× | Food & Beverages |
| Garmin | 3.32× | Technology & Electronics |
| Labrador Retriever | 2.03× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.49 |
| Sustainability | BALANCE | 1.31 |
| Travelling | THRILL | 1.23 |
| DIY Mentality | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.19 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 7.2% |
| France | 6.2% |
See Ski audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.