Ski Audience in Germany
Ski has an estimated audience of 6,681,904 people in Germany. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Goes, Gil Ofarim, Progressive rock, Building insulation, Mechanic.
Ski fans in Germany are concentrated in Bayern, with strong brand affinity for Goes. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Goes, Gil Ofarim, Progressive rock, with strongest over-indexing on Goes (2.56× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Video game
Demographics of Ski fans
| Metric | Value |
|---|---|
| Estimated audience size | 6,681,904 |
Audience persona
The typical Ski fan in Germany shows strong Sports Activity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,084,630 | 1.94× |
| Baden-Württemberg | 1,344,218 | 1.47× |
| Nordrhein-Westfalen | 1,273,704 | 0.87× |
| Hessen | 601,721 | 1.18× |
| Niedersachsen | 507,653 | 0.78× |
| Sachsen | 456,719 | 1.39× |
| Rheinland-Pfalz | 339,767 | 1.01× |
| Berlin | 292,582 | 0.98× |
| Brandenburg | 177,611 | 0.86× |
| Thüringen | 175,157 | 1.03× |
| Schleswig-Holstein | 162,250 | 0.68× |
| Sachsen-Anhalt | 138,464 | 0.8× |
| Hamburg | 123,469 | 0.82× |
| Mecklenburg-Vorpommern | 84,406 | 0.66× |
| Saarland | 74,845 | 0.91× |
| Bremen | 34,911 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.56× | Travel & Leisure |
| Gil Ofarim | 1.83× | Music & Radio |
| Progressive rock | 1.57× | Music & Radio |
| Building insulation | 3.29× | Home & Garden |
| Mechanic | 1.53× | Cars & Mobility |
| Google Analytics | 1.78× | Internet & Social Media |
| Alaska | 2.48× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.23× | Music & Radio |
| Icon (magazine) | 1.64× | Arts & Culture |
| Hostelworld | 3.9× | Travel & Leisure |
| Staycation | 2.34× | Home & Garden |
| The Equalizer | 2.72× | Movies & TV |
| Tuscany | 2.45× | Travel & Leisure |
| Information sensitivity | 2.68× | Technology & Electronics |
| Janitor | 3.14× | Home & Garden |
| Carrie (novel) | 2.84× | Literature |
| Hog Hunting | 2.35× | Sports |
| 12 Monkeys (TV series) | 3.03× | Movies & TV |
| Sailor | 2.21× | Travel & Leisure |
| Pro-Ject | 2.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.49 |
| Sustainability | BALANCE | 1.31 |
| Travelling | THRILL | 1.23 |
| DIY Mentality | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.19 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 7.2% |
| France | 6.2% |
See Ski audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.