Ski mountaineering Audience in Germany
Ski mountaineering has an estimated audience of 3,207,280 people in Germany. 47.8% are female, 52.2% are male, average age 36.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Ski touring, Backcountry skiing, OUTDOOR ADVENTURE, Atomic Skis, Borussia Dortmund.
The average Ski mountaineering fan in Germany is 36.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Ski touring, Backcountry skiing, OUTDOOR ADVENTURE, with strongest over-indexing on Ski touring (12.8× the country average). Demographically, the Ski mountaineering audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Ski mountaineering fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 36.0 |
| Estimated audience size | 3,207,280 |
Audience persona
The typical Ski mountaineering fan in Germany is balanced, around 36.0 years old, with strong Travelling tendencies and a notable affinity for Ski touring.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,877,056 | 3.64× |
| Baden-Württemberg | 680,923 | 1.56× |
| Nordrhein-Westfalen | 431,853 | 0.62× |
| Hessen | 187,616 | 0.77× |
| Sachsen | 176,400 | 1.12× |
| Niedersachsen | 150,636 | 0.48× |
| Rheinland-Pfalz | 119,905 | 0.75× |
| Thüringen | 95,787 | 1.17× |
| Berlin | 81,843 | 0.57× |
| Brandenburg | 68,259 | 0.69× |
| Sachsen-Anhalt | 62,019 | 0.75× |
| Schleswig-Holstein | 55,053 | 0.48× |
| Saarland | 42,927 | 1.09× |
| Mecklenburg-Vorpommern | 42,046 | 0.69× |
| Hamburg | 39,710 | 0.55× |
| Bremen | 29,932 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ski touring | 12.8× | Sports |
| Backcountry skiing | 5.96× | Sports |
| OUTDOOR ADVENTURE | 6.63× | Games |
| Atomic Skis | 16× | Sports |
| Borussia Dortmund | 1.57× | Sports |
| Telemark skiing | 14.71× | Sports |
| Freeskiing | 12.56× | Sports |
| Skis Rossignol | 15.46× | Sports |
| Snow | 3.43× | Travel & Leisure |
| Snowboard | 3.35× | Sports |
| Burton Snowboards | 12.29× | Sports |
| FIS Alpine Ski World Cup | 6.09× | Sports |
| Ski resort | 3.21× | Travel & Leisure |
| Bouldering | 5.78× | Sports |
| Alpine skiing | 2.67× | Sports |
| Freestyle skiing | 4.97× | Sports |
| Sport climbing | 5.23× | Sports |
| Mikaela Shiffrin | 6.49× | Sports |
| Ski | 2.65× | Sports |
| Lieferando.de | 1.63× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.9 |
| Risk Appetite | THRILL | 1.78 |
| Sports Activity | POWER | 1.61 |
| Sustainability | BALANCE | 1.6 |
| DIY Mentality | THRILL | 1.51 |
| Urban Lifestyle | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 8.9% |
| Germany | 8.7% |
See Ski mountaineering audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ski mountaineering have in Germany?
Ski mountaineering has an estimated audience of 3,207,280 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Ski mountaineering fans?
47.8% of Ski mountaineering fans are female, 52.2% are male, with an average age of 36.0 years.
Which brands do Ski mountaineering fans like most?
Ski mountaineering fans show strongest brand affinity for Ski touring (12.8×), Backcountry skiing (5.96×), and OUTDOOR ADVENTURE (6.63×) over the country average.
Where do Ski mountaineering fans live in Germany?
Ski mountaineering fans in Germany are most concentrated in Bayern (reach 1,877,056), Baden-Württemberg (reach 680,923), and Nordrhein-Westfalen (reach 431,853). These three regions account for the largest share of the active audience.
What other brands do Ski mountaineering fans also like?
Beyond Ski mountaineering itself, the audience over-indexes on Backcountry skiing (5.96×), OUTDOOR ADVENTURE (6.63×), Atomic Skis (16×), and Borussia Dortmund (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ski mountaineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.