Rascasse Audience Intelligence

Ski mountaineering Audience in Germany

A data profile of the people who buy, follow and care about Ski mountaineering in Germany — modelled from more than twelve digital signal sources. Ski mountaineering has an estimated audience of 3,207,280 people in Germany.

#1192among Topic in Germany#157in Sports

The average Ski mountaineering fan in Germany is 36.0 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Ski touring, Backcountry skiing, OUTDOOR ADVENTURE, with strongest over-indexing on Ski touring (12.8× the country average).

Demographically, the Ski mountaineering audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ski mountaineering fan in Germany is balanced, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Ski touring.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ski mountaineering profile in Germany.

Audience size
3.2M
in Germany
Gender
47.8%♀
52.2% male
Age
36.0
average years
Country rank
#1947
Topic in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ski mountaineering fans

47.8% are female, 52.2% are male, average age 36.0.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Ski mountaineering audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age36.0
Estimated audience size3,207,280
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Ski mountaineering audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3919%
40-4920%
50+13%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Ski mountaineering audience comes from Germany.

Worldwide audience distribution share by country for Ski mountaineering
CountryShare
United States22.5%
Japan8.9%
Germany8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ski mountaineering audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ski mountaineering fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M2.10×
02Sachsen~300K1.61×
03Thüringen~100K1.44×
04Baden-Württemberg~500K1.23×
05Sachsen-Anhalt~80K0.99×
06Mecklenburg-Vorpommern~60K0.99×
07Brandenburg~100K0.98×
08Saarland~40K0.92×
09Bremen~30K0.92×
10Berlin~100K0.88×
11Hessen~200K0.86×
12Rheinland-Pfalz~100K0.85×
13Hamburg~60K0.83×
14Schleswig-Holstein~90K0.80×
15Nordrhein-Westfalen~500K0.78×
16Niedersachsen~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Ski mountaineering, Germany
0.78×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ski mountaineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ski mountaineering audience
#·InterestCategoryAffinity×
01Atomic SkisSports16.00×
02Skis RossignolSports15.46×
03Telemark skiingSports14.71×
04Lena DürrSports13.01×
05Ski touringSports12.80×
06FreeskiingSports12.56×
07Burton SnowboardsSports12.29×
08OUTDOOR ADVENTUREGames6.63×
09Mikaela ShiffrinSports6.49×
10FIS Alpine Ski World CupSports6.09×
11Backcountry skiingSports5.96×
12BoulderingSports5.78×
13Sport climbingSports5.23×
14Freestyle skiingSports4.97×
15SnowTravel & Leisure3.43×
16SnowboardSports3.35×
17Ski resortTravel & Leisure3.21×
18Alpine skiingSports2.67×
19SkiSports2.65×
20Borussia DortmundSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ski mountaineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ski mountaineering audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.51×
Sports ActivityPOWER1.46×
TraditionCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ski mountaineering audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Career OrientationPOWER0.71×
Price SensitivityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ski mountaineering have in Germany?

Ski mountaineering has an estimated audience of 3,207,280 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Ski mountaineering fans?

47.8% of Ski mountaineering fans are female, 52.2% are male, with an average age of 36.0 years.

03

Which brands do Ski mountaineering fans like most?

Ski mountaineering fans show strongest brand affinity for Ski touring (12.8×), Backcountry skiing (5.96×), and OUTDOOR ADVENTURE (6.63×) over the country average.

04

Where do Ski mountaineering fans live in Germany?

Ski mountaineering fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Ski mountaineering fans also like?

Beyond Ski mountaineering itself, the audience over-indexes on Backcountry skiing (5.96×), OUTDOOR ADVENTURE (6.63×), Atomic Skis (16×), and Telemark skiing (14.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Ski mountaineering audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ski mountaineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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